KEY POINTS FROM THE BRIEF
Key points to consider:
- your idea would be pitched to a digital channel, NOT a terrestrial or free-to-air channel
- they've asked members of the public to pitch, perhaps further connoting low budget...
- it must have a USP
- you'll quickly see there are MANY competing game shows
- what will make YOURS stand out?
- it must appeal to all the family, younger, older, male, female (four quadrants)
- look at how shows like Family Fortunes tried to appeal to a family audience
- think carefully about Key Concepts Representation/Media Language: the presenter/s, set, contestants, task or competition - and difficulty level of any questions or challenges (can younger viewers engage, or (U+G theory!) identify?)
- the programme title itself is very important - and, just like a magazine masthead, you need to plan the look of this: you could search for a specific font and mock this up, just be prepared to denote the font (serif, bubble, case, colour etc)
- "the focus on the family audience must be clear from the opening title sequence"
- be prepared to storyboard your title sequence
- the slot is Saturday evening primetime, scheduled for autumn
- research what shows currently hold these slots
- a good sign of success is it coming back for more than one year or season!!!
- viewers at home must be able to play along in some way: audience interactivity, engagement
- social media/e-media are vital to promoting the show and brand + increase the audience
- this could also be about monetising: SMS/premium rate phone voting or competition entry, but also (freemium?) apps, board games, DVD games etc
- be prepared to draw a website, app or social media home page (or more)
- research existing examples
- your idea needs to be backed up with evidence from existing, successful game shows
