GCSE Media @ StG's: KEY CONCEPT AUDIENCE reIntroduction

Monday, 8 January 2018

KEY CONCEPT AUDIENCE reIntroduction

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THE WORKSHEETS:

Kc aud introduction student copy from DB3igs

Covers for annotation from DB3igs

YOUR TASK:

(1) Discuss who you think your chosen CD cover is designed to appeal to. Refer to gender, age and the primary target audience (GAPS) in your answer, and any other elements of audience you choose. Clearly identify which part/s of the cover make you think this way: use either the table or write annotations (notes) around the print-off pointing to the relevant detail/s. Include a brief statement describing the most likely primary target audience (for example: male hip-hop fans aged 13-18).

FORMING PAIRS: The examples are numbered so that 1 and 2 will be compared by a pair, also 3 and 4, 5 and 6, 7 and 8!

(2) Once you've done this, discuss and compare your findings with someone else - feel free to make changes or additional points after you discuss and compare your views.

Do you both agree that the audience is the same for your texts?
Are there any differences? Think carefully about age for example: what age range do you think each text has primary appeal to (for example, 8-14, 45+)

(3) Each pair will present their findings to the class, including noting how similar or different they thought the audience might be for their CD covers. All of you can share your views as we do this.

Note: you can find the PowerPoint from today's lesson at the end of this post.

EXAMPLE: TAYLOR SWIFT v STORM QUEEN

YOUR CD COVER CHOICES: