CSP AD NHS

TBC

the ad itself on the NHS channel. One sign of success: its been viewed many times. 

a short guide from a Media student

NOV 2020 Ad industry creates environmental damage, needs regulation 

Guardian reports a study highlighting how the industry promotes consumption.

Tim Kasser, an emeritus professor of psychology at Knox College in Illinois, who co-authored the report, said there was a body of evidence to show that in order to make progress in addressing and reversing climate and ecological degradation, it would be prudent to rein in and change the practices of the advertising industry.

“This report argues that enough sound empirical evidence exists to support the conclusion that the advertising industry indirectly contributes to climate and ecological degradation through its encouragement of materialistic values and goals, the consumption-driving work and spend cycle, and the consumption of two illustrative products, namely beef and tobacco,” Kasser wrote.

The researchers examined several studies linking exposure to advertising with increased materialism. They say such exposure “heightens the priority people place on materialistic values and goals” and is associated with “negative ecological attitudes and unsustainable behaviours”.

Stephen Woodford, chief executive of the Advertising Association, said: “Banning advertising of certain parts of the economy is not the answer; applying pressure on systemic change in the way an industry operates is, and recognising that advertising itself will make the best contribution to climate action by helping promoting these critical changes to people and encourage rapid behaviour change.

“At the same time, our own industry needs to make sure its operations have a real net zero impact which is why we have launched Ad Net Zero to reduce the carbon impact of the development, production and distribution of advertising to real net zero by end 2030. This includes the goal of encouraging advertisers and agencies to measure the carbon impact of their campaigns which is a good and proven first step towards reduction.”

In August, it was revealed the government paid social media personalities to promote the NHS test and trace system; more than 7 million people were reached by posts from celebrities including former Love Island contestants, telling them how to book Covid-19 tests online.

The response, however, was not positive. Social media commenters called it “scandalous” that taxpayer money was spent on “wannabes” and “vacuous media whores”. (Guardian)