Wednesday, 16 January 2019

CSP AD Galaxy

tbc

Good example of how nostalgia is seen in ads beyond the Galaxy CSP: a decades old Hovis (bread) ad is being brought back. It poses the same question as the Galaxy ad - is part of the nostalgia for a period when the UK/US were mightier, and also whiter (absence of non-Caucasians)? As good today... Hovis brings back its 'boy on the bike' TV advert https://www.theguardian.com/media/2019/jun/03/hovis-boy-on-the-bike-tv-advert-as-good-today-ridley-scott?CMP=Share_AndroidApp_Copy_to_clipboard

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