TOP 5 2ND HAND CDs OF 2020
The pre-owned market boomed online in the UK thanks to covid, and the AM had the 4th biggest selling CD of the year in this market, which saw Harry Potter books much in demand too! (Guardian) Of course, the band get zero revenue from the second hand market.
The official video:
Note the lack of audience - quicker + easier to shoot with continuity, and therefore cheaper; could be costly assembling an audience + keeping them there long enough for multi-shoots too. Verisimilitude is clearly important though: the guitar leads are plugged in, the sweat is flying, the performance is high energy, reinforced by selectively fast-paced editing (use of short takes).
Firth suggests there are 3 types of video: performance, narrative, concept; it is common to combine performance + 1 of the others, but, as noted above, this is performance only (again: cheaper); higher budgets would come with chart success.
Is this their most successful video? Not by a long shot as these screenshots from (the new YouTube-consolidated - used to be the VEVO artist channel*) their official channel: *read more here, look for UGC TAKES A HIT section
FOR COMPARISON/CONTEXT: When The Sun Goes Down
Another video, useful to reference - the social realist style links well to their determination to maintain a credible, 'authentic' image. John Moule commented on these videos (which he worked on) that the band, especially for a young, new, not established act, were exceptionally determined to control the creative process themselves. Its more common for an auteur director, or simply record company/management, to oversee the key creative decision-making for a video; pitches are often presented to a band (or their label/management) to okay, few bands come up with their own detailed proposals.
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The official video:
Note the lack of audience - quicker + easier to shoot with continuity, and therefore cheaper; could be costly assembling an audience + keeping them there long enough for multi-shoots too. Verisimilitude is clearly important though: the guitar leads are plugged in, the sweat is flying, the performance is high energy, reinforced by selectively fast-paced editing (use of short takes).
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| The new consolidated YouTube channel. |
Is this their most successful video? Not by a long shot as these screenshots from (the new YouTube-consolidated - used to be the VEVO artist channel*) their official channel: *read more here, look for UGC TAKES A HIT section
FOR COMPARISON/CONTEXT: When The Sun Goes Down
Another video, useful to reference - the social realist style links well to their determination to maintain a credible, 'authentic' image. John Moule commented on these videos (which he worked on) that the band, especially for a young, new, not established act, were exceptionally determined to control the creative process themselves. Its more common for an auteur director, or simply record company/management, to oversee the key creative decision-making for a video; pitches are often presented to a band (or their label/management) to okay, few bands come up with their own detailed proposals.
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