Wednesday 16 January 2019

CSP advertising marketing industry overview

tbc

ASA force I'm A Celebrity app maker to remove gambling ads for breaking rules on children.




CSP AD Omo

tbc

CSP AD NHS

TBC

the ad itself on the NHS channel. One sign of success: its been viewed many times. 








a short guide from a Media student




NOV 2020 Ad industry creates environmental damage, needs regulation 
Guardian reports a study highlighting how the industry promotes consumption.

Tim Kasser, an emeritus professor of psychology at Knox College in Illinois, who co-authored the report, said there was a body of evidence to show that in order to make progress in addressing and reversing climate and ecological degradation, it would be prudent to rein in and change the practices of the advertising industry.

“This report argues that enough sound empirical evidence exists to support the conclusion that the advertising industry indirectly contributes to climate and ecological degradation through its encouragement of materialistic values and goals, the consumption-driving work and spend cycle, and the consumption of two illustrative products, namely beef and tobacco,” Kasser wrote.

The researchers examined several studies linking exposure to advertising with increased materialism. They say such exposure “heightens the priority people place on materialistic values and goals” and is associated with “negative ecological attitudes and unsustainable behaviours”.

Stephen Woodford, chief executive of the Advertising Association, said: “Banning advertising of certain parts of the economy is not the answer; applying pressure on systemic change in the way an industry operates is, and recognising that advertising itself will make the best contribution to climate action by helping promoting these critical changes to people and encourage rapid behaviour change.

“At the same time, our own industry needs to make sure its operations have a real net zero impact which is why we have launched Ad Net Zero to reduce the carbon impact of the development, production and distribution of advertising to real net zero by end 2030. This includes the goal of encouraging advertisers and agencies to measure the carbon impact of their campaigns which is a good and proven first step towards reduction.”

In August, it was revealed the government paid social media personalities to promote the NHS test and trace system; more than 7 million people were reached by posts from celebrities including former Love Island contestants, telling them how to book Covid-19 tests online.
The response, however, was not positive. Social media commenters called it “scandalous” that taxpayer money was spent on “wannabes” and “vacuous media whores”. (Guardian)

CSP AD Galaxy

tbc

Good example of how nostalgia is seen in ads beyond the Galaxy CSP: a decades old Hovis (bread) ad is being brought back. It poses the same question as the Galaxy ad - is part of the nostalgia for a period when the UK/US were mightier, and also whiter (absence of non-Caucasians)? As good today... Hovis brings back its 'boy on the bike' TV advert https://www.theguardian.com/media/2019/jun/03/hovis-boy-on-the-bike-tv-advert-as-good-today-ridley-scott?CMP=Share_AndroidApp_Copy_to_clipboard


May 2020: junk food pre-watershed ban paused but public pressure, NOT ASA, sees Kellogg's cease pushing Pringles on Joe Wicks morning exercise videos (originally for adults but made for families throughout the pandemic).

CSP Lara Croft Go all KCs

tbc

CSP Kim Kardashian Hollywood game all KCs

tbc

BBC on how KUWTK became a global phenomenon.
https://www.theguardian.com/culture/2019/nov/25/eggs-fakes-kim-kissing-kanye-decade-in-instagram-posts

CSP TV Dr Who 1963

BBC SIGNS WORLD (NOT UK, IRELAND) EXCLUSIVE DEAL WITH DIANEY+ FOR DR WHO OCT 2022 Guardian. 'The president of Disney+, Alisa Bowen, said the show would be introduced to the next generation of audiences in more than 150 markets.'

https://www.bigfinish.com/news/v/sainsbury-s-brings-doctor-who-romana-and-k-9-to-vinyl
tbc

https://venturebeat.com/2019/06/29/doctor-who-the-edge-of-time-daleks-and-weeping-angels-come-to-life-in-vr/

FILM industry overview

tbc

CSP MUSIC VIDEO - music industry

placeholder for now, I'll gather materials from posts like this.

Sunday 6 January 2019

CSP NEWSPAPER INDUSTRY

I may spin off further posts, but I intend to build up hub posts on each CSP. On newspapers there will be a post for the TimesDaily Mirror; and the wider industry/key terms. Note that its likely the CSP text will change each year - the newspaper editions will be updated - but the two chosen CSP newspapers are unlikely to change. They have been chosen to reflect a binary opposition of tabloid v quality, left-wing v right-wing, and British v globalised ownership.

2021
VALUE OF NEWSPAPER COMPANIES SHRINKING
Guardian. A large number of regional papers, many priced not long ago at higher than the combined sale price of £10m, have been bought by a new group. Reach rejected a £50m deal in 2019, deciding instead to launch online-only rivals like Belfast Live and Edinburgh Live. Johnston Press had paid £570m for the Yorkshire Post and other regional papers in 2002, plus £160m for The Scotsman group in 2005. A deal nearly as bad as Murdoch's billion dollar purchase of MySpace (sold for $1!).


2020
Guardian approaches 1 million subscribers. Dec 2020.


BASIC DESCRIPTION:






KEY POINTS/THEMES/ISSUES:







DIGITISATION, DISRUPTION, CONVERGENCE; CIRCULATION DECLINE + AD MIGRATION:








KEY THEORIES TO APPLY: 
CONVERGENCE/DISRUPTION/WEB 2.0:
GLOBALISATION:
CONCENTRATION OF OWNERSHIP:
TABLOIDISATION:







RESOURCES FOR INDEPENDENT READING/RESEARCH:
EDUQUAS hub for student resources; lots of great stuff including sample analyses and theory guides.
BBC revision guide.
Guardian terminology guide.
Quizlet flashcards.
AQA key terms.
A linguistics (like English) guide - advanced terms, but a short feature overall.
AGENDA-SETTING long article (you could pick a detail/quote from it) showing how despite circulation decline the press continues to set the news agenda followed by the broadcast media. This is especially true of the right-wing press.
Wilby: New Statesman on the history of the press, and its failures in the online age.
Journalism.org US-centred 2018 factsheet on the newspaper industry.
DB NB: The trends playing out in Britain are accelerated in the US, which offers a good picture of how things will develop for the UK press industry.
MediaReg - my blog specifically on media regulation, with lots of detail on IPSO and its predecessor the PCC (press regulators) and other aspects of the industry.
MediaKnowItAll - nice, graphically presented intro to key parts of analysing a front page.
Regional newspapers (ScotsLaw) - gives you an idea of the range of non-national papers
MagForum - its an out-of-date site, but still full of great info. If you're unsure about what's out of date you can check with me
Euromyths - how the Mail etc consistently flouted Editors' Code Clause 1 (Accuracy)

Roy Greenslade: do newspapers have a future? 2 clever uses of ads could help...
Great article, lots of useful detail:

  • there are 3 dominant owners in the REGIONAL UK press (JPI Media: 200+ papers including the i; Newsquest 165, Reach 260). Note that Reach is 1 of these 3!! It 'is trading profitably but regularly closes or merges titles'. Like the Indie going online only, this is 1 sign of the industry's struggles.
  • Newspapers produce more news than radio/TV/web combined: 'When the government’s review into the sustainability of high-quality journalism was launched last year, it was claimed that newspapers produced more original journalism than broadcasters and websites combined.'
  • the digital disruptors, non-newspapers, are having the same problem as papers in making ad-funding work: 'BuzzFeed is to cut 15% of its staff, while Verizon Media is seeking 7% cutbacks at newsrooms such as Huffington Post, AOL and Yahoo.'
  • 'Rowly Bourne, co-founder of a startup called Rezonence, believes he can persuade advertisers to pay a sensible amount for their ads by providing them with proof that the ads have been read and understood. ... He argues that publishers are making as little as 50p per reader per year from digital ads. ... “I believe there is a better way,” he says. “Instead of a paywall, we call it a freewall. It’s a simple cost-per-engagement mechanism in which readers are presented with a single advertisement. In order to read the full article, they are required to answer a relatively simple question below the ad. This proves to the advertiser that the readers have paid attention to their brand.” ... According to his company’s own estimates, freewall access to a site by, say, 10 million users would produce more than £10 per reader. By contrast, it is doubtful if paywalls produce 60p per reader.'
  • 'Dominic Young, founder of a startup called Agate, believes he can persuade readers to pay for access to newspaper and magazine content ... ' His idea is for micro-payments. 'He has developed a method aimed at encouraging readers to make payments into an online wallet. They pre-pay an amount into the wallet, which gives them access to a range of outlets, and the price of each article is deducted by the publisher. Each site can charge as much or as little as it thinks appropriate. When the wallet is empty, the reader can top it up.'

THE DIGITAL DISRUPTORS ARE ALSO STRUGGLING TO MAKE AD-FUNDING WORK
As mentioned in the Greenslade article above, new media sites like Buzzfeed that are partly responsible for the press industry's huge loss of younger readers, are struggling to get enough revenue to survive. They also find it hard to make enough from ad revenues.
FRONT PAGES + POLITICAL BIAS ON PM MAY'S BREXIT VOTE
Nice example of the left-/right-wing bias coming through. Broadly speaking the right-wing papers support Brexit and are very hostile to the EU, but left-wing papers don't think Brexit should happen and are quite pro-EU. PM (Prime Minister) May is a Tory (Conservative), so she tends to get positive coverage in the right-wing papers, and negative in the left-wing press.
EXAMPLE OF LEFT-WING PRESS HOSTILITY TO PM MAY
This cartoon is by The Guardian's Steve Bell. He also portrays Jeremy Corbyn as a crazy old man - Corbyn is left-wing but too left-wing as far as the Guardian is concerned!
DAILY MAIL LABELLED FAKE NEWS
'Visitors to Mail Online who use Microsoft Edge can now see a statement asserting that “this website generally fails to maintain basic standards of accuracy and accountability” and “has been forced to pay damages in numerous high-profile cases”.
The message, which is produced by a third-party startup called NewsGuard, tells readers to proceed carefully given that “the site regularly publishes content that has damaged reputations, caused widespread alarm, or constituted harassment or invasion of privacy”.
It gives Mail Online, one of the world’s biggest news websites, one out of five on credibility – the same level as the Kremlin-backed RT news service.'
By the way, if you see someone described as 'red' its a right-wing way of attacking left-wing politicians (in this case a union leader). Think of the old USSR flag (it was red!).
Part of the criticism of the Mail website is that they 'farm' news - most of their online 'reporters' basically steal reportage from other sources + re-write it. There have been scandals across Europe recently about such plagiarism (copying from other sources without saying so); trust in the media is very important in a democracy.
MURDOCH ASKS GOVERNMENT TO ALLOW HIM TO INFLUENCE SUNDAY TIMES
- TIMES MADE £10m PROFIT IN 2018
- BUT NEWS UK MADE £90m LOSS!
That may seem a strange idea - he owns it, and the paper clearly reflects his personal right-wing views (it wasn't so right-wing before he bought it). But to be allowed to buy BOTH the Times AND Sunday Times he had to agree to legally guarantee he wouldn't interfere with the 'editorial independence' of the paper. Editorial has 2 meanings: news content (as opposed to columns and opinion pieces) but also, confusingly, the daily column in which a newspaper gives its views on issues (the editorial; news content is all editorial).
At the moment the Sunday Times is run as a separate paper with its own editor and staff. Murdoch argues the tough conditions in the press market means he should be allowed to make job cuts by sharing the staff on the 2 papers.
'Last week, the publisher of the Times and Sunday Times revealed a pre-tax profit of £9.6m in the year to 1 July 2018, up from a loss of £6.5m a year earlier, in its most recent publicly available filing. Turnover was up 2% year on year.
The subsidiary that publishes the Sun and Sun on Sunday revealed that its pre-tax losses more than tripled year on year to £91.2m for the same period. Turnover fell 5%.
News UK said total advertising revenue for the year increased for the first time in seven years, with continuing declines in print more than offset by growth in digital advertising.
Murdoch moved to buy the Times titles following his 1968 move into the British newspaper market, beating Robert Maxwell to buy the News of the World, the UK’s highest selling newspaper, and a year later the ailing Sun, which he reinvented.'




SAMPLE EXAM-STYLE QUESTIONS:








LESSON MATERIALS:



CSP NEWSPAPERS DAILY MIRROR

I may spin off further posts, but I intend to build up hub posts on each CSP. On newspapers there will be a post for the TimesDaily Mirror; and the wider industry/key terms. Note that its likely the CSP text will change each year - the newspaper editions will be updated - but the two chosen CSP newspapers are unlikely to change. They have been chosen to reflect a binary opposition of tabloid v quality, left-wing v right-wing, and British v globalised ownership.


Newsquest bids for JPI to create UK regional press powerhouse

https://www.theguardian.com/media/2019/nov/12/newsquest-bids-for-jpi-to-create-regional-newspaper-powerhouse?CMP=Share_AndroidApp_Gmail

BASIC DESCRIPTION:






KEY POINTS/THEMES/ISSUES:







DIGITISATION, DISRUPTION, CONVERGENCE; CIRCULATION DECLINE + AD MIGRATION:








KEY THEORIES TO APPLY: 
CONVERGENCE/DISRUPTION/WEB 2.0:
GLOBALISATION:
CONCENTRATION OF OWNERSHIP:
TABLOIDISATION:







RESOURCES FOR INDEPENDENT READING/RESEARCH:
Slideshare - ppt by another teacher which focuses on an edition reporting Trump's election (see Times post for another looking at that paper's coverage).
DAILY MIRROR ONLINE EDITIONS/APPS:
Tablet app; £4.99 a month (1 month free trial) = about 23p a day, or 1/3 of the cover price
They didn't start charging until 2016 (PressGazette), the last UK newspaper to have their tablet edition free. Their e-edition page offers 4 platforms: Apple's app store, Google Play, Amazon's Kindle Fire, and Windows Store - there is also a separate international edition available on the 1st 3 (not Windows store).
Owner Reach has 12 newspaper apps, including for regional papers like the Huddersfield Daily Examiner, and the Mirror's Scottish twin, the Daily Record. The Android app is also £4.99 a month, including both the Daily and Sunday Mirror.
Stablemate papers the Express and Star each have their own apps under the banner of Express Newspapers.
They have a wide range of social media platforms, including accounts for specific topics, including FB (main account + 18 more), Twitter (1 each for Daily/Sunday Mirror + 21 more interest areas eg @MirrorCeleb), 3 Instagram accounts, and Pinterest and Google+ accounts. Note the lack of Snapchat (younger) or Reddit (more tech-savvy, sophisticated).
Nonetheless, they have joined many other papers in calling for tougher regulation of the very same social media they use (Aug 2018 Mirror leader column)





THE CSP TEXT 2019 exam:









THE CSP TEXT 2020 exam:







THE CSP TEXT 2021 exam (tbc):








KEY CONCEPT MEDIA LANGUAGE:









KEY CONCEPT AUDIENCE:









KEY CONCEPT REPRESENTATION:









KEY CONCEPT INDUSTRY:









SAMPLE EXAM-STYLE QUESTIONS:








LESSON MATERIALS:




CSP NEWSPAPERS TIMES

I may spin off further posts, but I intend to build up hub posts on each CSP. On newspapers there will be a post for the Times; Daily Mirror; and the wider industry/key terms. Note that its likely the CSP text will change each year - the newspaper editions will be updated - but the two chosen CSP newspapers are unlikely to change. They have been chosen to reflect a binary opposition of tabloid v quality, left-wing v right-wing, and British v globalised ownership.


CSP MAGAZINES the wider industry, key terms

I may spin off further posts, but I intend to build up hub posts on each CSP. On magazines there will be a post for Tatler; Reveal; and the wider industry/key terms.




BASIC DESCRIPTION:






KEY POINTS/THEMES/ISSUES:







DIGITISATION, DISRUPTION, CONVERGENCE; CIRCULATION DECLINE + AD MIGRATION:

Even the iconic Q magazine may go as Bauer considers 10/100 brands in the light of coronavirus losses. (May 2020)

Between the covers: how the British fell out of love with magazines

https://www.theguardian.com/media/2019/sep/14/between-the-covers-how-the-british-fell-out-of-love-with-magazines?CMP=Share_AndroidApp_Copy_to_clipboard





KEY THEORIES TO APPLY: 
CONVERGENCE/DISRUPTION/WEB 2.0:
GLOBALISATION:
CONCENTRATION OF OWNERSHIP:
TABLOIDISATION:







RESOURCES FOR INDEPENDENT READING/RESEARCH:
Conde Nast goes from 2017 profit to huge 2018 loss (Guardian).
Wiki list of UK mag sectors. Separate link for the Wiki A-Z mag listing. It doesn't actually list them all though - so: Tatler Wiki Nat Mags list (owner of Reveal before Hearst UK)
Compare women's titles to men's like Maxim (Wiki), Esquire (Wiki; covers archive; Amazon kindle listing). GQ (Wiki; Amazon kindle edition).
MagForum - it hasn't been updated for a good while, but still an excellent resource (this link is for women's mags, there are more sections)
Wiki list of UK mags
Magazine.co.uk women's mags listings
Miss Vogue - teen brand
ABCs womens mags Aug 2018 (PressGazette)




THE CSP TEXT:








KEY CONCEPT MEDIA LANGUAGE:








KEY CONCEPT REPRESENTATION:









SAMPLE EXAM-STYLE QUESTIONS:








LESSON MATERIALS:





CSP MAGAZINES REVEAL downmarket women's gossip mag

I may spin off further posts, but I intend to build up hub posts on each CSP. On magazines there will be a post for Tatler; Reveal; and the wider industry/key terms.


BASIC DESCRIPTION:
A celebrity/gossip mass market (downmarket) women's magazine that was closed by publisher Hearst in Sept 2018 after circulation fell by 75%, though Hearst maintains a large portfolio of women's magazines. Originally published by NatMags (Wiki), which Hearst merged with another European acquisition, Hachette Filipacchi Médias (Wiki), in 2011 to form Hearst Magazines UK (Wiki).





CSP MAGAZINES TATLER upmarket ABC1 society mag

I may spin off further posts, but I intend to build up hub posts on each CSP. On magazines there will be a post for Tatler; Reveal; and the wider industry/key terms.






Detail from the 2018 'Media pack' on the publisher site

THE WIKI DESCRIPTION:
Tatler is a British magazine published by Condé Nast Publications focusing on fashion and lifestyle, as well as coverage of high society and politics. It is targeted towards the British upper-middle class and upper class, and those interested in society events. Its readership is the wealthiest of all Condé Nast's publications.[2] It was founded in 1901 by Clement ShorterTatler also has editions in local languages in mainland China, Taiwan and Russia. The editions in Hong Kong, Indonesia, Singapore, Thailand, Malaysia and the Philippines are in English. Tatler promotes indigenous British culture by arranging "debutante ball" events in these foreign countries.








KEY POINTS/THEMES/ISSUES:







DIGITISATION, DISRUPTION, CONVERGENCE; CIRCULATION DECLINE + AD MIGRATION:
Amazon Kindle edition







KEY THEORIES TO APPLY: 








RESOURCES FOR INDEPENDENT READING/RESEARCH:

Tatler. Their list of top 10 most read articles on tatler in 2017.
Conde Nast (publisher/brand owner) page with media pack link. Media packs detail audiences that advertisers can target through that media outlet. This is typically updated annually: 2018 pack;
Conde Nast goes from 2017 profit to huge 2018 loss (Guardian).
Conde Nast Wiki.
Mail - Tatler sacks a third of staff (2017)
Vice (2014) on Teen Tatler
Guardian on Posh People: Inside Tatler (2014 TV series)
How fashion brands targeted teens; great 2013 Guardian feature looks at new teen titles (all gone or online only [Teen Tatler!] by 2019) + how teens form a good chunk of adult titles readership. See also Tatler teen section, Miss Vogue + check on industry post
Is Tatler doomed? iNews, 2017





THE CSP TEXT:
The April 2017 front cover, accessible on the website.








KEY CONCEPT MEDIA LANGUAGE:








KEY CONCEPT REPRESENTATION:









SAMPLE EXAM-STYLE QUESTIONS:








LESSON MATERIALS: