Sunday, 6 January 2019

CSP MAGAZINES TATLER upmarket ABC1 society mag

I may spin off further posts, but I intend to build up hub posts on each CSP. On magazines there will be a post for Tatler; Reveal; and the wider industry/key terms.

Detail from the 2018 'Media pack' on the publisher site

THE WIKI DESCRIPTION:
Tatler is a British magazine published by Condé Nast Publications focusing on fashion and lifestyle, as well as coverage of high society and politics. It is targeted towards the British upper-middle class and upper class, and those interested in society events. Its readership is the wealthiest of all Condé Nast's publications.[2] It was founded in 1901 by Clement ShorterTatler also has editions in local languages in mainland China, Taiwan and Russia. The editions in Hong Kong, Indonesia, Singapore, Thailand, Malaysia and the Philippines are in English. Tatler promotes indigenous British culture by arranging "debutante ball" events in these foreign countries.








KEY POINTS/THEMES/ISSUES:







DIGITISATION, DISRUPTION, CONVERGENCE; CIRCULATION DECLINE + AD MIGRATION:
Amazon Kindle edition







KEY THEORIES TO APPLY: 








RESOURCES FOR INDEPENDENT READING/RESEARCH:

Tatler. Their list of top 10 most read articles on tatler in 2017.
Conde Nast (publisher/brand owner) page with media pack link. Media packs detail audiences that advertisers can target through that media outlet. This is typically updated annually: 2018 pack;
Conde Nast goes from 2017 profit to huge 2018 loss (Guardian).
Conde Nast Wiki.
Mail - Tatler sacks a third of staff (2017)
Vice (2014) on Teen Tatler
Guardian on Posh People: Inside Tatler (2014 TV series)
How fashion brands targeted teens; great 2013 Guardian feature looks at new teen titles (all gone or online only [Teen Tatler!] by 2019) + how teens form a good chunk of adult titles readership. See also Tatler teen section, Miss Vogue + check on industry post
Is Tatler doomed? iNews, 2017





THE CSP TEXT:
The April 2017 front cover, accessible on the website.








KEY CONCEPT MEDIA LANGUAGE:








KEY CONCEPT REPRESENTATION:









SAMPLE EXAM-STYLE QUESTIONS:








LESSON MATERIALS:



No comments:

Post a Comment

Please note that ALL comments are checked and moderated BEFORE possible publication