Tuesday, 13 December 2016

MUSIC VIDEO conventions research

To help evidence research into, and knowledge + understanding of, the media language of music videos, you need to analyse a wide range of examples.

From this, you should generate several well-illustrated pages with a summary (which you split into as many smaller topics, or put alongside aspects of your planning as you wish):
  1. the general media language (conventions; what makes it recognisable from other types of media text) of the format
  2. the media language specific to your genre/artist
You can see in this post on my blog dedicated to music video and the music industry (a very helpful resource for you to use), just a few of the elements you could pick out - here's a screenshot of some of those (from a much longer list):

So - you're looking for screenshots that will help you illustrate conventions. Always name the artist, track and year for any video you reference. If you can also screenshot 1 or more YouTube playlists (of videos you've viewed/analysed for your research) from your own channel, this helps show the range and depth of your research.

I will play you annotated clips from some videos I've blogged on, done an earlier vodcast on, and added to a playlist. We will pause after each clip so you can see if you can spot at least 1 more possible 'convention' demonstrated by this video. That might include any of Goodwin's points (he sums up six features that his research claims define the typical music video). You will find the necessary hyperlinks in this very useful post.

For The Pixies example, look again at this post...

We'll start with a discussion of the first 75 seconds of this...


Monday, 12 December 2016

MUSIC VIDEO research and planning evidence portfolio

An overview on how you might present research + planning evidence.
REPRESENTATION points to be added. 

Use the theory tag to find more posts outling terms and concepts you should seek to apply - and you should of course be using handouts from Year 10.


Wednesday, 7 December 2016

MUSIC VIDEO 2016-17 Y11 rough to final cuts playlist

Playlisting is a great tool - a handy way for you to remember (and evidence, through screenshotting) which videos you've viewed for your research. You could (as I do) split this up into multiple themed playlists.

I'll gather your samples, rough cuts and eventually final cuts in the playlist below. It would be useful if you comment on each others. You can also view many past A2 music videos through my channel, and look at current A2 blogs to see more as they progress.

I'm happy to comment on a blog post if you prefer - just email me a link to the post where you've embedded your latest cut.

Tuesday, 6 December 2016

MUSIC VIDEO musividz blog

Just so that you can always easily find this ... I have been blogging for years now on music video and the music industry on my musividz blog. You can find LOTS of material and analysis on all 4 of your GCSE Media Key Concepts.

Remember too that this is hyperlinked on my main blog list (igsmediablogs) - scroll down and its under the A2 list:

You can have a look at post titles using the blog archive (click on any arrows to reveal posts for that month/year) - 1st screenshot below - or tag cloud (2nd screenshot below).
I clicked on the arrow to the left of the months to see the posts for that month. This text appears using the caption tool: add an image, click on it, and you'll see options including 'add caption'.
This is just part of my tag cloud, reflecting the 500-odd posts I've done, most of which I eventually went back and retro-tagged to enable students to more easily find relevant material.

MUSIC VIDEO some theory Goodwin Firth Hall

Some useful theory that helps you get into Media Language, but also Audience, Representation and, to an extent, Institution. Remember that I've blogged a huge amount on music video and industry at my musividz blog (primary target audience A2 or university students, but feel free to ask about anything you've read on there).


Tuesday, 29 November 2016

MAGAZINES specialist or hobby examples: martial arts

A quick look at the variety of examples available even within what may seem like a niche area: martial arts. A very simple google unearthed these resources within the first 5 hits - there is much more to be found.

1: USADOJO.COM listing of martial arts magazines (now updated here)

2: Google Images results - the variety is clear, though so are a number of stylistic/design themes, not least the cover shot...

3: Blitz mag - an Australasian martial arts title; note the emphasis on digital platforms...

Monday, 28 November 2016

Blogger - setting up a blog

Not a requirement for GCSE, but something you may find very useful for organising notes, and especially for archiving digital resources you've used, not least video.

See this post - and pop in and ask if you get stuck with blogging.

Tuesday, 8 November 2016

MAGAZINE Teen mags and digital disruption

This article is a few years old; the trends (digital disruption; changing nature of teen life, especially for females) it noted have accelerated further since it was published. The general analysis certainly still holds true though...


Sunday, 30 October 2016

TV AD RATES Bake Off example

To give you an idea of just how expensive those 30 second ads can be, it is estimated that once The Great British Bake Off starts airing on C4 (an ad-funded broadcaster unlike the license fee funded BBC), its likely to charge at least £100k per ad (£200k+ for the final).

Then there's the sponsorship deal, which would rival the biggest, Talk Talk's £10m annual deal with ITV which gets it an ident at the start and end of each episode segment, and much more through online and print campaigns. £8m is what C4 are expected to get.

Bake Off's triumphant finale leaves Channel 4 with tricky task http://www.theguardian.com/media/2016/oct/27/great-british-bake-off-triumphant-finale-channel-4-tricky-task?CMP=Share_AndroidApp_Blogger

Monday, 24 October 2016

ASSGMT 3: Music video PITCHING

Pitching is a common practice across the business world, not just the media industries - you may have seen pitching in any episode of The Apprentice for example.

When pitching you are trying to persuade a select audience, generally potential funders or financiers (though it can also be the band/artist in the case of music video, with directors mostly taking the creative lead in videos, not artists), that your idea is realistic and thought through, and that it has a clear target audience in mind and can successfully appeal to them (plus a secondary audience you would address too).

Pitches should be well illustrated, which in itself helps to show how well prepared you are, and that you have thought through the challenges your idea represents.

Your pitch therefore should have a PowerPoint or other means of having relevant illustrations on screen as you speak - at A-Level a video will be expected (you can do this if you choose), but Ppt is fine for GCSE. That needs to be emailed to me (not a Googledocs edit invite, an attachment) before the lesson.


Wednesday, 19 October 2016

FONTS in fashion

InStyle UK magazine to shut print edition

Tuesday, 18 October 2016

MAGAZINE research: publishers and audience profiles

To research your market, you need to look at rival PUBLISHERS, not just specific magazine titles.

Magazine websites are consumer-focused, but publisher sites are advertiser-centred. Therefore, they will usually provide clear information on the audience of their brands, vital information for any company considering advertising with the title.

Here are some links to get you started, but look out especially for Bauer, TimeIncUK (formerly IPC Media), Future, NatMags and Emap as major names.



TASK OUTLINE (type up in Word):
1: List at least 5 of the major magazine publishers operating in the UK, then identify at least 3 currently published UK magazines in your sector (eg gaming, music, fashion). This quote from an analysis of the magazine industry (see post) should help...
Overall print circulation at seven of the major publishers - Future, Dennis, Condé Nast, Bauer, Immediate, Hearst UK, and Time Inc UK - fell 2.47 percent. 

2: Find and save as a picture AND copy into your document at least 1 recent example of their covers.

3: Crop these pictures in Word/Pages to show only the masthead.

4: Identify the publisher and make their name a hyperlink in your document to the publisher website page on the magazine, separately noting the magazine website if there is one.

5: See what you can find about the target audience from their site, and write this up.
Some publishers put very clear briefings on their sites to help inform potential advertisers, who need to be very clear on who reads the title so they can make an informed choice on whether that fits with their own target market. You can always email them to ask for an audience breakdown (usually called an advertiser pack) to help you with school research - check if anyone else is looking at this title, so only one email is sent to each company.

6: Analyse the mastheads - do you see any pattern or design techniques common to your magazine sector?
Also identify any individual design aspects from these examples you think might help you design a convincing masthead for a new magazine within your sector.

HOMEWORK: Complete the above as necessary for Friday. On Friday you should have 3+ masthead designs, 3+ possible slogans [previous homework], and 3+ possible cover images for your proposed new magazine.

Thursday, 13 October 2016

Y10 2016 Sept-Dec work

I'll add details on all work and deadlines here.


the magforum genre list

Find and list 5+ magazines in your broad genre (sports, music, teen etc). Save an image of a sample cover for each. Put the mastheads into a document [crop or screenshot], and in a short paragraph describe any masthead design features that you think to magazines of this type. These links will help you find examples:
UK mags (short list);
Wiki: British magazines;
Wiki: entertainment magazines;
Magforum: you can click by genre for a longer list;
Mock-up 3+ versions of a possible masthead for YOUR proposed NEW magazine.
Create in Photoshop, then save as PNG (which you can paste into a Word/Pages doc [save any Pages doc: SAVE AS...WORD DOC]).
Provide a short paragraph (3-5 sentences) with each, denoting [describing] the font and design decisions then explaining how this reflects YOUR target audience (connotations; symbolic purposes). Address both primary and secondary audiences if you can.
List 3+ possible slogans (DON'T just stick with one at this stage), and explain as for the masthead your design choices (including language/phrases used) and how this would successfully target your specified audience.
OPTIONAL: Add draft skylines.
Complete masthead/slogan work before next lesson, Tuesday 18th.
3+ draft cover images on memory stick/emailed to yourself, with 3+ distinctly different anchorage text drafts.


Tuesday, 11 October 2016

Final Cut Pro X starter guide

There are further links to online guides etc in this post, on a blog where I gather tech tips/guides.
There are two versions of this - I initially did this without sound, and the video was longer as I rushed to get it online in time for a lesson.

The first video is shorter but actually has more tips and points, as well as a voiceover. Most, not all of my voiceover points are covered by the onscreen titles, so you can always mute the audio when re-viewing this to check on a particular tool or technique.

Keep a log of tools, shortcuts, techniques and general pointers that YOU can refer back to quickly.

By the time you come to do A-Levels, if you pick Media you'll be creating vodcasts - this isn't the most polished example you'll ever see, but follows the basic framework you'd want: a title sequence, relevant imagery/clips at all times, voiceover doubled up with clear titles (which I've resized to be much bigger than the default in FCPX).

I tweaked this twice, shortening the video but adding a VO, then making a few final additions but also adding my channel watermark.


Tuesday, 4 October 2016

Photoshop: a guide to key tools and techniques

Media Studies involves both print and video work. While Final Cut Pro X is the main software you will use for video editing, for image editing it is Photoshop.

Use the guides below to help you develop your skills with Photoshop, a skill that should come in handy for many other subjects and opportunities outside of school too! There is also a Photoshop iPad app.

After you watch a quick runthrough you will be aiming to create a slightly silly image like this by following the steps in the PowerPoint and summarised below:

  1. Create a new folder in My Documents called Media
  2. Save the 4 images (below the PowerPoint) into this (just right-click and save link as, and check its saving into the Media folder)
  3. Open Photoshop! (Start-All programs-Adobe Cs6-Photoshop or type Photoshop into the Mac finder: the little magnifying glass top right)
  4. Set up a new document (File, New), changing (1) the name to Elephant practice; (2) Preset to international (A4 should appear, then the preset will switch to show 'custom'); (3) swapping the width and height settings (W to 297mm, H 210mm); (4) Background contents transparent.
  6. Open the 4 images into Photoshop using either the 'MiniBridge' tool or the simpler File-Open. Read 'THINGS THAT TEND TO GO WRONG' (bottom of the post) if you can't see the MiniBridge option...
  7. Add these to your Elephant practice document by right-clicking on the layer for each of these in turn; duplicate layer; and select which document to add it to.
  8. Resize and reposition the images. Put the Coke ad layer underneath the elephant layers, resized to fill the frame.
  9. Have a go with the magic wand and eraser tool to get rid of the background from the simplest image (on the desk). Use the eyeball (click it off) on the Layers toolbox (on the right) to get other layers to disappear! If you feel confident enough, have a go at one or both of the other 2.
  10. Save it as a jpg or png file (File-Save As). .
At this point you can either help others, and develop useful transferrable skills, or have a go at the additional tools illustrated in the PowerPoint: opacity, text, filters... 

You can have this open in your iPad or on the computer.
Please try to check this (or ask a neighbouring student!) before you put your hand up to ask a question that is probably answered in the guide! Check out the 'Things That Tend To Go Wrong' list further down this post; most issues can be solved by looking at this!

Save the following 4 images to your Media folder. You will find that the elephant images range from very simple and quick to edit (removing the background) to very complex and time-consuming!

Monday, 26 September 2016

BBFC visit

We'll review our visit to the BBFC HQ with 3 simple questions:
  1. What was the most surprising/shocking/interesting thing you saw or heard?
  2. Sum up the differences between PG, 12 and 15 (and the others, U and 18, if you have time), using real examples from BBFC Insight
  3. What industry is the film industry age classification body the BBFC also starting to work in, and why will this be problematic/difficult?
A simple 'bbfc' google indicates the range of great features of the BBFC site. Screenshot below
To learn more about the BBFC, you can access their excellent education service through their website. I have also blogged on the BBFC on several of my blogs, but especially on the 'mediareg' [media regulation, an A2 exam topic] blog; you can use the BBFC tag to find any post I've tagged as being linked to the BBFC, but might find this post especially interesting. Do note that I've commented on 18-rated films, but haven't embedded 18-rated content. I embedded videos, such as interviews with BBFC censors, in this post.

Friday, 16 September 2016

MAGAZINE COVER Kick it into shape


ASSIGNMENT ONE introduces two of the four Key Concepts for GCSE Media: MEDIA LANGUAGE (what) and AUDIENCE (why/who). In all 3 assignments you will be analysing existing media texts, and detailing what is in them (the media language used) as well as why those choices were made.

When we consider AUDIENCE, age and gender are the minimum requirements, although wealth is among other factors we can consider.

Follow the steps below. You have 3 periods to work on this. If you don't complete STEP SIX in lesson time this must be done as homework for the next lesson. We will do STEP SEVEN together when I return. Note: you can start designing your actual magazine idea NOW!

THE MAGNIFICENT 7...STEPS [make sure you click on the read more link!!!]

A3 sheets have been provided; these are on the teacher desk beside the Mac.

As before, you're not just identifying where you see these features (MEDIA LANGUAGE), but also considering and writing why you think these are designed in the way they are (who they're aimed at: AUDIENCE, being clear on how means accurately describing [denoting] the media language choices made).

This cover is missing some of the features we'd expect to see (and therefore you must include when you design your own magazine concept and cover). Use an arrow/line to show where these would go on the KiCK cover, with details of the actual MEDIA LANGUAGE you think the designer should use (phrases etc) and a short explanation of why (how you think this will appeal to the target audience)

Write one or more paragraph/s (in your books or on the back of this A3 sheet) on who you think this magazine is aimed at, being clear on why (provide at least 3 pieces of evidence from the text to support your argument). You should cover the gender/s and age range you think it targets (and any other details, or demographics* you think are useful).    *categories of people, eg nationality

MAGAZINE COVER initial research



MAGAZINE COVER the masthead

The single most important detail of any magazine cover is the masthead, as this is a consistent representation of the BRAND. From month to month nothing will change (size, position, font etc) other than possibly the colour to fit with that month's main image.

When considering mastheads you have to think about:
  • position: along the top (think about newsagents and how they're displayed)
  • size: usually the largest text on the cover (again, think about how they're stacked on shelves)
  • colour: brighter colours work well for younger audiences, darker or duller colours are more likely to appeal to an adult, mature (older) audience. Gender can be a factor too (pink...)
  • font style: handwriting styles typically target a female audience; serif fonts (like this one) may signify or connote an older, sophisticated audience; bubble fonts (thick lettering) work well for younger audiences, though might be necessary for older audience if the title is a short word!
  • case: upper case (capitals) typically indicates older, though Sentence Case can be seen as elegant and suiting a sophisticated, wealthy audience. Using ALL lower case can be seen as informal; this and MiXiNg CaSe is unlikely to appeal to an older audience,  lead us to the point below...
  • breaking rules of grammar: intentional mis-spelling, slang, shortened words ... all will help appeal to a younger audience: eg Old Skool; Lux (for Luxembourg)
  • graphic element within the word/s: the dot of the i is often targeted for a graphic element (eg KiCK! I'd use a football for the dots)
  • length of the name: you wouldn't use a long name for a youth magazine; if you do, you're limited in the size of your font
The RiDE example:


Tuesday, 13 September 2016

MUSIC VIDEO remake planning

We need to start by agreeing on an executive producer who will take a lead in ensuring everyone carries out their tasks, gathering copies of paper planning, checking locations availability, costume/props etc, supported and listened to by everyone in the class.

Next, split into 3 trios and one duo, each with responsibility for planning the shoot in 1 of the locations. The complexity of shoots in each location varies, so the duo should tackle the least complicated shoot.

Each mini-team can look at the tasks below and split them up.

Monday, 12 September 2016

MUSIC VIDEO Britney sample analysis

To help prepare you for individual productions you will be undertaking a class production, a spoof remake of the Britney classic video.
This could be you...

Monday, 5 September 2016

Sample websites

I picked out a range of websites for you to consider...

Evie (Illenium [rapper])
Orla (English Theatre Company of Luxembourg)
Aubrey (AK Photography)
Ismini (MiniChef: TeenCook)
Ben (Blackout Studios [gaming])
Harry (The Imperial Dog [rap artist])
Adam (Death Claw Game Studios)

Jeremy Corbyn (UK Labour Party Leader)
Cuddeback trail cameras
Fraud ghost photos
Gateway to Korea: food section
Typical Dutch Stuff
American Standard bathroom products
iDesign Websites
aHa Parenting

Wednesday, 27 July 2016

YouTube, Snapchat, Facebook Live rivals to TV

YouTube stars rethink Top Gear and MOTD for the Facebook generation http://www.theguardian.com/media/2016/jul/26/youtube-top-gear-motd-facebook-snapchat?CMP=Share_AndroidApp_Blogger

Tuesday, 14 June 2016

MAGAZINE assignment 1 Intro to Media marking criteria

Below you can find the official marking criteria for the cross-media assignment.

Click image to enlarge.

Click read more to see the assessment criteria (how marks/grades are awarded) for THIS assignment.

These are the 'Assessment Objectives' that marks are awarded for on the coursework unit

A reminder of how this fits in to the overall coursework unit:

How the exam board describe this assignment.
Note - the Key Concepts of Media Language and Audience are highlighted ... but you can reflect on Representation and Institution too!

This is the exam broad brief for the magazine task we work on:

This should be around 150 words of an overall 700 word maximum.

The key goal is to detail (denote) your Media Language choices and analyse WHY you chose these: how your media language would attract a specific audience/s (primary, secondary).

To help back up your analysis, you can reference examples of magazine covers - this doesn't have to be just the one you have submitted.

You should use SMALL images to help illustrate your points: parts of your/existing mag covers to directly illustrate a point.
Remember that Media Language includes terms specific to magazines; shot types, angles, lighting, mise-en-scene; fonts; semiotics; audience terms/theories, etc.

Below - click read more for the actual assessment criteria:

Wednesday, 11 May 2016

Sci-Fi Destination Moon opening 17 mins with commentary



Classic sci-fi


SOYLENT GREEN (Richard Fleischer, 1973)
Takes the theme of eco-disaster and the consequences...


2001: A Space Odyssey (Stanley Kubrick, )
See multiple videos here or on the sidebars of the videos below.
Containing one of the most famous scenes in cinema:

An AI gone rogue ("I'm sorry Dave, I can't do that...")

Another legendary scene of space exploration...

Here's the 2014 re-release trailer


MOON (Duncan Jones, )
Important example of how convincing and effective LOW BUDGET sci-fi can be now; because of digitisation and convergence, VFX/SFX and CGI are accessible...
See multiple video features here.

(nb: 18-rated)
Screen Junkies 'honest trailer' [strong language is censored]

Tuesday, 3 May 2016

SCI-FI TEASER TRAILERS Ghostbusters and Star wars

Lets take 2 examples of marketing materials for prominent sci-fi movies:


Distributed byColumbia Pictures
Columbia Pictures (also known as Columbia Pictures Industries, Inc.) is an American film production and distribution studio of the Sony Pictures Motion Picture Group,[1] a division of Sony Pictures Entertainment, a subsidiary of the Japanese conglomerate Sony.[2] It is one of the leading film studios in the world, a member of the so-called Big Six. [Wiki]
Budget$154 million[1]
Directed byPaul Feig
Paul Samuel Feig /ˈfɡ/[1] (born September 17, 1962) is an American actor, film director, producer, and screenwriter. He is best known for directing the 2011 film Bridesmaids, featuring Kristen Wiig and Melissa McCarthy. Feig also directed the comedy films The Heat (2013) starring McCarthy and Sandra Bullock, and Spy (2015) which stars McCarthy,Jason Statham, and Jude Law. [Wiki]
Original theme tune.
Original 1984 trailer.
Matrix used sci-fi green for its title sequence [Reloaded] (and the company ident also).
Dr Who intertextuality?
Full Ghostbusters trailer .. the most hated in history?!

Star Wars: Force Awakens:

Wednesday, 27 April 2016

Sci-Fi Films on YouTube

You can find more than just trailers on YouTube: many older films, now out of copyright, are viewable in full, plus many more recent examples (rights holders get paid for advertising that YouTube inserts).

The following YouTube search will bring up multiple playlists of full movies:
science fiction films full movie
I've created playlists using some of these, plus newer examples (trailers, not full movies) - you can create your own too to help with your research (you could save features, documentaries etc as well as films/trailers).

The links below are for BBFC pages, explaining why they got this rating - all the same bar the last two...
Avatar, The Force Awakens, Cowboys vs Aliens, X-Men: Days of Future Past, Terminator Genisys, Pacific Rim, Paul, Men in Black 3

We will use this 1950 movie (Destination Moon) as an example for initial analysis, thinking about issues such as representation of gender, business/government, enemy/threat/'the other', mise-en-scene...

This is a better known 'classic':

This one you may have read!

Hybridity isn't a new idea...

A good example of how postmodern irony has become common - and how some movies do target an older primary target audience!

A good example of hybridity:


By another YouTuber ('User')

50s/60s + some older sci-fi...

Recent sci-fi film trailers
In order: AvatarThe Force AwakensCowboys vs AliensX-Men: Days of Future PastTerminator GenisysPacific RimPaul, Men in Black 3


Friday, 25 March 2016


The 'Key Concept' of Audience is introduced through Assignment 1, and needs to be addressed in all 3 assignments!

Media coursework, and real-world media production, always requires a clear definition of the target audience:

  • marketing a media product requires carefully selected advertising
  • the audience of a TV show/channel (the ad breaks between programmes), or a movie (trailers), magazine (posters) etc needs to be similar to that targeted by the movie otherwise a LOT of money will be wasted!
  • (TIP: magazines especially will offer detailed breakdowns of their readership [audience] on the publisher website as otherwise advertisers wouldn't pay - it would just be a random gamble without that information!)
  • the text's media language + production choices will be shaped by target audience: you won't cast a mainly 40+ cast if you want to appeal to a youth audience; you won't include sexual or violent content or swearing that would lead to a UK BBFC age rating of 18 if you want to target a wide mainstream audience
  • audience will always be split into two: primary and secondary (a secondary target audience is often older)
  • we can also consider mainstream or niche appeal
  • we would usually define at least an age range, gender(s) and social class (ABC1C2DE) - sophisticated, complex texts are often aimed at ABC1s, while simpler texts might be aimed at a less educated and less wealthy C2DE audience
  • applying specific terms and theories like uses and gratifications, or linked narrative concept such as narrative enigmais important
  • media productions always reflect business thinking, so we get terms like the four quadrant strategy


Wednesday, 23 March 2016


You can also find a complete online course, with videos of lectures, at http://virtual-sf.com/.

6 classic sci-fi films. Reading is important ... but so is VIEWING!!!
I'll be adding more online sources you can access.
Some of the following will be available through the Library shortly.
You can find a huge list of books and articles at this US university's Library website.

Used for fictional works that rely on advanced technology, scientific development, or encounter with alien life, to make the narrative possible. Stories frequently have a prophetic nature, forecasting how technological changes may impact society in the years to come. The likely future is often seen as dehumanized, dystopian, or post-apocalyptic. May be set on both Earth or in outer space, and (most often) in the future, although sometimes set in the present or past. Horror may overlap with Science fiction when advanced technology or alien life prove malevolent and terrifying. [WorldCat]
One of your key research tasks is to come to a clear, detailed definition of the genre ... but you will find that there are many opinions on this ... The above quote is a good starting point. Start to consider which films provide examples of fitting this ... and any that might challenge it!!!


The monomyth ... see Carl the Critic link!

The Wiki. (History of the genre here)

FilmSite guide.

Sci-fi sub-genres.

BFI (British Film Institute) - detailed and not an easy read, but very useful. You will also find detailed reviews of many sci-fi films linked along the right.

BBC: sci-fi is very hard to accurately define!
More on the BBC site.

Quotes on defining the genre (not a great source, but some useful quotes)

Carl the Critic - detailed guide including useful narrative theory: Campbell and the monomyth (hero's journey)...

Discussion on the genre.

Popmatters - problems with the genre and what you can learn from the film Moon.

3 reasons why sci-fi is the greatest genre.

Friday, 18 March 2016

FILM poster AND teaser analysis examples

Thanks to Ismini for passing on this link, a very useful example that contains analysis of multiple posters and trailers, and also breaks down much of the planning involved in creating these texts too.

(magazines analysis here; POSTERS analysis here; trailer - NOT teaser- here)

Tuesday, 15 March 2016

TRAILERS Cloverfield redefines teaser trailer?

Benjamin Lee discusses how the unconventional marketing for 10 Cloverfield Lane has broken all the rules of film promotion ... and succeeded - on a low budget, (major) star-free production. You could reflect on this as part of evidencing your grasp of (Key Concept) Institution - the article explores both the industry typically works and the countertypical approach for this JJ Abrams movie.

Here's a sample:
The roll-out of a new trailer has become a tiresome exercise. Ten-second teasers precede a 6o-second teaser, which is followed by a two-minute trailer, accompanied by another two-minute international trailer, and perhaps finished off with some TV spots and a final internet-only trailer.

Monday, 14 March 2016

Film Assignment 2 Yr11 teaser trailer research

The results of your initial analysis of a range of teaser trailers (in 3 parts - click on the read more link):

Aubrey and Orla


Friday, 26 February 2016

GCSE course summary

I will be adding further to this post - TBC.

Read more yourself: all exam board guides are here.
They are free and accessible to parents and students.

There are two units, exam (40%, you sit this in Year 11) and coursework (3 assignments, we do 1 and 2 in Year 10, and start Year 11 with assignment 3).

What you should gain from the GCSE.

What marking is based on - the four Assessment Objectives. See additional posts for specifics on each assignment.

There are four 'Key Concepts', major areas of media theory and learning.
Coursework assignment 1 (Introduction to the Media: currently magazine) requires evidence on Media Language + Audience, but you may also reflect on Representation + Institution.

Coursework assignment 2 (Cross-Media: currently film poster + teaser trailer) requires evidence on Representation + Institution, but you should reflect some knowledge and understanding of Media Language + Audience too.

Coursework assignment 3 (Production and Evaluation: currently website) requires evidence of learning on all 4 KCs.

The exam topic is set in advance, so you can start exploring this as soon as you like - you don't need to wait until we start lessons in this towards the end of Year 11!

 A summary of exam content and each assignment is contained in separate posts


EXAM overview including past papers

Read more yourself: all exam board guides are here.
They are free and accessible to parents and students.

This is a controlled assessment.

That means you get the exam paper FOUR WEEKS IN ADVANCE.

You will receive the 2017 exam paper on Monday April 24th, then have 4 weeks to research and draft answers to revise from. EXAM: Tuesday 23rd May, 930-11 (11:22 with 25% extra time) in ZB15.

Your teacher cannot teach directly on answering this, but only on the topic for that year:
2016: science fiction films
2017: TV game shows
2018: serial TV drama
You have 4 weeks to research and prepare your responses to the FOUR exam questions.

You cannot take any notes into the exam - you will get a new copy of the exam paper in there.

This will involve a practical task, such as storyboarding or sketching a layout (of a poster, magazine, webpage etc) and a creative task (coming up with ideas for new texts), as well as requiring evidence of your knowledge and understanding of the Key Concepts, the research you have undertaken to build this, and ability to apply these to the topic.

You will receive the exam paper on Monday April 24th in 2017.

Research resources will appear on this blog well in advance of the exam; you can start exam preparation independently at any time.

Marks are awarded for the following:

Below (click read more) you will find images from past papers, including the resource book you get with this.