Sunday, 30 October 2016

TV AD RATES Bake Off example

To give you an idea of just how expensive those 30 second ads can be, it is estimated that once The Great British Bake Off starts airing on C4 (an ad-funded broadcaster unlike the license fee funded BBC), its likely to charge at least £100k per ad (£200k+ for the final).

Then there's the sponsorship deal, which would rival the biggest, Talk Talk's £10m annual deal with ITV which gets it an ident at the start and end of each episode segment, and much more through online and print campaigns. £8m is what C4 are expected to get.

Bake Off's triumphant finale leaves Channel 4 with tricky task

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