TV INDUSTRY CONVERGENCE Facebook YouTube rival streams Buffy

I'll gather more on the TV industry (wider context) in this post.

Note: the article linked contains some strong language (it's not necessary to read it).

The basic point is that Facebook is now commissioning original TV series as well as distributing classics, in this case the 7, 5 and 1 season of Buffy, Angel and Firefox, all Joss Whedon produced. (The site takes a hard feminist line on him personally, but the useful point is the accelerating convergence of social media and TV/film/music/games production and distribution.

Up to $100m a year to stream Friends!!!
https://www.hollywoodreporter.com/live-feed/friends-inside-netflix-warnermedias-new-80m-streaming-deal-1166238

CSP M VID: 1D History

You have 2 music video CSPs, this and a contrasting Arctic Monkeys vid.
KC focus: INDUSTRY + AUDIENCE
(but there is generally some overlap with others!)

we will start on Audience by looking to link aspects of Andrew Goodwin's theory to what we think may be the target audience(s).

STARTER:
Apply the GA(W)PS format to an initial analysis of the possible audience. Give some precise textual detail to back up your points.

DEVELOPMENT:
Apply at least one of Goodwin's conventions to reinforce your audience analysis. Again, provide precise denotation to back up your analysis: timing, shot types, edits etc.

Here's the video:


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An example of a fan-made video (web 2.0, UGC):

USEFUL HYPERLINKS:
UK chart position.
Billboard feature using numbers to highlight their success.
Deezer.
Spotify [link for track; look at artist listing].
Rolling Stone feature on the video.
MusicBusinessWorldWide.com on how tour revenue far exceeded music sales revenue.
Below is a summary of Goodwin's theory; there is more than you need here!!!


...
Here's a further range of theory that might be applied - again, this is MUCH more than you need, so you should be aiming to pick out and apply at least one of these, and at least one aspect of Goodwin:



(this post is ongoing as a hub for this CSP. I'll add a sub-heading list at the top when I've time)


Here's a ppt (which I'll add to at some stage...) providing a quick overview of the industry KC as it applies to music. You should see how audience/industry are overlapping, interconnected areas...

Industry music bicep from DB3igs

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For interesting points on representation see this article about an unusual American 'boyband' art collective who compare themselves to 1D. NOTE: the article contains some strong language.

'We’re darker than other boybands – but we’re still very American': how Brockhampton broke the mould

https://www.theguardian.com/music/2018/apr/26/brockhampton-14-boyband-men-colour-rap-sing-gay-pop?CMP=Share_AndroidApp_Copy_to_clipboard

post-1D solo videos have also brought up interesting cases of less restricted representation (bisexual) than was the case with 1D's promos. See this post.

TV INDUSTRY how much do ads cost to place?

Have you ever wondered how much it costs companies to get their ads on TV?

Here's a great article which provides a range of examples, from the big terrestrial channels (thats BBC1, BBC2, ITV1, C4, C5 - though the BBC doesn't carry any ads as its funded by a compulsory license fee of around £150 a year per household) to smaller, niche digital channels...

TheDrum on TV ad costs.

Examples: a 3-second ad on primetime ITV1 can cost £30,000, but on digital channels such as the Horror Channel and Animal Planet daytime ads can cost less than £50 - you can even get an ad on some of BT Sports' less popular strands for ... £5!!! The article gives the rate for Hollyoaks on C4, a show with a similar audience to BBC3's Class.

Comparing 2 music videos Smiths v Sheeran

TBC

Its tempting to suggest viewing the EdS example with the audio off, but sadly you couldn't analyse the editing properly then...

There are many ways to approach analysing one, or comparing two, music videos. The key for you is to ensure that you give SOME consideration to ALL 4 Key Concepts: Media language, Audience, Representations, Industry ['Institutions'] - MARI Christmas!

Lets start with the one that may seem least obvious, INDUSTRY.

THE TWO VIDEOS
THE SMITHS: "This Charming Man"


ED SHEERAN: "Bibia B Ye Ye"


APPLYING KEY CONCEPT INDUSTRY
Your 1st question is: major label or Indie?
However, you can also look at the distribution of the video itself; its number of views; and the same for the track on the likes of Spotify.

MAGAZINES Institution - how digital disruption is transforming the print industry

You can find details of the many closures with a simple google.

Every media industry has faced massive, often brutal, change as a result of digitisation. New forms of distribution are transforming ways of operating, with new names like Spotify and Netflix rising to threaten the old, established giants.

The term used to describe this phenomenon and process is disruption, or digital disruption - the smooth ways of doing business have been challenged, changed ... disrupted.

USEFUL TERMS: DIGITISATION; DISRUPTION

INDUSTRY AWARENESS: Because of the challenge of digitisation (young people preferring screens to print, and advertisers moving online, taking their money away from magazines), many titles have closed recently, unable to survive the double whammy of falling circulation (sales) and loss of advertising revenue*. If you really can't find current, ongoing titles, then you can use titles that were published during this current decade.       *magazines generally rely more on advertiser fees than the cover price to make money!


The story seems simple: digitisation means that print magazines are doomed - but there is, possibly, one exception - luxury magazines ... [article link]

MAGAZINE research: publishers and audience profiles

To research your market, you need to look at rival PUBLISHERS, not just specific magazine titles.

Magazine websites are consumer-focused, but publisher sites are advertiser-centred. Therefore, they will usually provide clear information on the audience of their brands, vital information for any company considering advertising with the title.

Here are some links to get you started, but look out especially for Bauer, TimeIncUK (formerly IPC Media), Future, NatMags and Emap as major names.

MagForum.com

Wiki.

TASK OUTLINE (type up in Word):

1: List at least 5 of the major magazine publishers operating in the UK, then identify at least 3 currently published UK magazines in your sector (eg gaming, music, fashion). This quote from an analysis of the magazine industry (see post) should help...

Overall print circulation at seven of the major publishers - Future, Dennis, Condé Nast, Bauer, Immediate, Hearst UK, and Time Inc UK - fell 2.47 percent. 

2: Find and save as a picture AND copy into your document at least 1 recent example of their covers.

3: Crop these pictures in Word/Pages to show only the masthead.

4: Identify the publisher and make their name a hyperlink in your document to the publisher website page on the magazine, separately noting the magazine website if there is one.

5: See what you can find about the target audience from their site, and write this up.
Some publishers put very clear briefings on their sites to help inform potential advertisers, who need to be very clear on who reads the title so they can make an informed choice on whether that fits with their own target market. You can always email them to ask for an audience breakdown (usually called an advertiser pack) to help you with school research - check if anyone else is looking at this title, so only one email is sent to each company.

6: Analyse the mastheads - do you see any pattern or design techniques common to your magazine sector?
Also identify any individual design aspects from these examples you think might help you design a convincing masthead for a new magazine within your sector.

HOMEWORK: Complete the above as necessary for Friday. On Friday you should have 3+ masthead designs, 3+ possible slogans [previous homework], and 3+ possible cover images for your proposed new magazine.
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