FILM POSTERS Cannes examples

TBC

Guardian list of some atrocious but REAL examples from Cannes.

FILM drafts

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2016 poster drafts jan 2017 from DB3igs

CW's alt version:

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Sample posters

Dead Man's Shoes

FILM poster AND teaser analysis examples

Thanks to Euan for passing on a link to this vid:




Thanks to Ismini for passing on this link, a very useful example that contains analysis of multiple posters and trailers, and also breaks down much of the planning involved in creating these texts too.

https://shannoncotton2.wordpress.com/author/shannoncotton/page/4/
(magazines analysis here; POSTERS analysis here; trailer - NOT teaser- here)

FILM assignment 2 Cross-Media marking criteria

**CLICK READ MORE AND SCROLL TO THE BOTTOM FOR EXAM BOARD FULL MARK EXAMPLES**

Read more yourself: all exam board guides are here.

They are free and accessible to parents and students.

Below you can find the official marking criteria for the cross-media assignment.

Click image to enlarge.

Click read more to see the assessment criteria (how marks/grades are awarded) for THIS assignment.

These are the 'Assessment Objectives' that marks are awarded for on the coursework unit

A reminder of how this fits in to the overall coursework unit:

How the exam board describe this assignment.
Note - the Key Concepts of Institution and Representation are highlighted:

This is the exam broad brief for the film promotion cross-media task we work on:

THE 200 WORD EXPLANATION
Official guidance on this is very brief:

Candidates should explain in no more than 200 of the 1000 - 1200 words allocated, how their two research, planning and production tasks are connected and how effective they are. They should also comment on how they have addressed representational and institutional issues.

So, you should include:

• how your research influenced your own production
• how effective/convincing your productions are
• apply Key Concept Representation to your work
• apply Key Concept Institution to your work

Below - click read more for the actual assessment criteria:

FILM poster, redraft, reboot, research...

We will use these resources in today's lesson...
(there is also a planning table at the bottom of the post)

Each of you will review TWO others' posters, and each of you will sum up changes you might now make as a result.

Reviewing yr10 posters from 2015 L1 from DB3igs

Reviewing year 10 posters from 2015 from DB3igs

Cross media planning and evaluation from DB3igs

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FILM the AIDA theory

Along with semiotic terms (signifier, signify, signified, denote, connotation etc) and media language terms (shot types, angles etc), you can also challenge yourself to use a little bit of theory.

'AIDA' is a common concept within the marketing and design industry - the resources below will help you identify what this is, and should help you create a smarter poster that is higher impact with your audience ...

WEBDESIGNERDEPOT
This page uses lots of very clear examples and builds 'AIDA' into a 7-step design process.

Think about how the examples below use smart semiotics to tell the story; they encode the meaning through smart use of imagery which work as signifiers, connoting the genre and the theme of sex appeal. The image choice also suggests, or denotes, a female lead. The tagline helps, but isn't too obvious and doesn't clumsily provide anchorage for the otherwise polysemic meaning.

[if any of that is confusing, just ask me to go through it!]

The PowerPoint below uses elements from this website to look at the same idea.

Elements of a successful movie poster from abbsmurray

Read more here and here.
The Wiki.
It is used far beyond film posters - see here and here.
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FILM what goes in a poster

We will work on a final checklist together, but here are several suggestions that should help you draw up an initial list.

To do so, paste a poster into Word  or Photoshop and draw arrows to where you see these clearly described (denoted) features.

Has the list below missed anything? Are there any more terms you might use?

An example of how you might evidence your research into conventions - is it really comprehensive enough, or is it missing features? Are these the best examples (do they demonstrate all the conventions?)?

there are more examples - click on read more below

FILM finding Photoshop guides for impressive FX!

You can find very specific guides online to create all sorts of effects and types of text, and this includes lots of guides for film posters generally, and also for particular film styles or FX.

JUSTCREATIVE - THE PROCESS, AND A SAMPLE TEMPLATE TO EXPERIMENT WITH
This designer includes images you can work with to follow his instructions, and he guides you the design process - including drafting, getting audience feedback, and then re-drafting, making it clear what changes were made and why!

You too should be able to picture your final poster as a huge display in public!

VANDELAYDESIGN - 39 SPECIFIC GUIDES
There is a very wide range of step by step tutorials: sci-fi, 80s, 60s, Lord of the Rings, Indiana Jones ...

Making a convincing action poster is challenging; this guide could help you achieve that!

CLICK READ MORE below TO SEE MORE LINKS AND EXAMPLES

FILM box office, budget,production practices

As we'll see, there are some key choices made at the production stage that heavily influence the chances of a filming becoming a hit. We will consider only some of these here.

Year 9 Taster day 2016 from DB3igs

SUMMER 2015 US BOX OFFICE TOP 10
This 3-minute video runs down the top 10 biggest hits (box office is the total amount of money they took in from cinema ticket sales).

As you view this use your handout to note any success factors (or good production practices) you can think of.


Gallery with 2 posters for each, and a main cast list.

Summer 2015 top 10 posters gallery from DB3igs

FILM BUDGETS
Why do you think such films usually cost so much to make?
What choices are made that raise the budget?
(You will shortly be considering what choices to make for your proposed film)

FAMILY FORTUNES...
Time to take a break and play a game...


COMPARING WITH 5 UK EXAMPLES
See if you can match these films to the budget provided and the box office, and work out why they didn't do well.
HINT: cast, genre (they all use 'social realism', a genre that doesn't use stars ... or CGI ... or familiar 'posh' characters ... or the usual UK settings [London/South of England!] ... and can be a bit grim, 'downbeat').
There is ONE positive marketing element for all of these, involving places like Cannes, Toronto, Berlin, and newspapers like The Guardian...
How many of these have you heard of or seen?
How many of the 'stars' have you heard of?
They're all award-winning films!
'k' = £000 (so £22k = £22,000)

CTRL-CLICK to view full-size (CMD-click on a Mac)

Here's the trailer for For Those in Peril - what 'success factors' do you see? Stars? CGI? A popular genre? Franchise?

Here's the trailer for This is England - what 'success factors' do you see? Stars? CGI? A popular genre? Franchise?
NB: the full film is 18-rated, but the trailer is cut to enable it to be shown with 12-rated films.

FILM Hybrid genres and pitching

We started with this (PG-13) trailer; listening only to the opening 50 seconds, viewing the rest.

It is an example of a hybrid genre film.

Others are illustrated in the PowerPoint below.

Year 9 Taster day 2016 l2 from DB3igs

Your task today is this:

You have been invited to pitch a film idea to the world's most successful film distributor, Universal International Pictures.
They are especially interested to hear of any hybrid ideas you might have - no matter how outrageous.
You could combine two existing film franchises (series) or attempt a more original idea.
Either way you need to detail:

• the budget
• the main cast
• the genres
• which film/s it can be compared to (it should be clear they are successful films!)
• the title
• at least one tagline
• a summary of why you think this film would be box office gold

It would be to your advantage to have some visual aids (maybe even a mock-up poster) to boost your chances of successful pitching and winning funding - but focus on the content first!

Classic taglines; filmsite selected taglines; shortlist poster gallery of great taglines.

FILM marketing research and presentation

TASK: Research the marketing of one contemporary (last 10 year) film, and present your findings. You are aiming to show the wide range of ways in which a film is marketed and promoted, and will move on to create a cross-media marketing campaign yourself.

This includes: trailers (including teasers: YouTube ads, TV spots, cinema ads, via social media, exclusives at fan conventions); appearances by stars/director (TV chat shows, fan conventions); film premiere (the red carpet); posters/billboards (in magazines, cinemas, sides of buses, telephone booths...); social media (Facebook, Twitter, Instagram especially); website (can include games, competitions, downloadable content, blog, behind-the-scenes production videos...); OST CD + music videos; tie-ins (where a company creates a promotion based around the movie, eg McDonalds' toys) and even product launches (LG launched a new mobile phone linked to the release of Avatar); DVD/Blu-Ray editions; video game ... You could also consider UGC (user-generated content) or fan-made videos and other content - not created by the film companies but mostly welcomed by them as helping to promote the film and make it better known (viral media).

I have blogged on many examples of film marketing on my film blog, for example on Avatar, Paul, Le Donk and Scor-Zay-Zee and more in this post. Retro website-based video games were used to film some of these...

I'll use the example of a Pirates of the Caribbean film, On Stranger Tides, from 2011. In the following searches I changed one keyword each time:

Posters search: there are lots of distinctive posters!

Red carpet search: lots of publicity from the premieres!

OST CD search meant I find this:

Multiple versions

Multiple editions: collector's, special, director's cut ... there's even a 6-disc 3D boxset, that got this fan very excited!

As you'd expect, there were many tie-ins.

Billboards galore too!

Merchandise raises money and promotes the film!

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FILM poster resources

TBC

http://www.digitalartsonline.co.uk/features/graphic-design/how-top-studios-create-their-best-movie-posters-for-hollywood-indie-films/

http://www.comingsoon.net/extras/features/643201-the-25-best-movie-posters-of-2015#/slide/1

http://www.amazon.com/gp/product/0811861716/

http://www.allposters.co.uk/-st/Movie-Posters_c101_.htm

http://www.filmposters.com/

https://en.wikipedia.org/wiki/Film_poster

http://www.popartuk.com/film/

http://www.originalposter.co.uk/

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FILM posters 2015 Year 10 drafts

These students will be returning to make some revisions to these, but this gives you an idea of what you will ultimately be producing. Note, however, that the quality of your research and initial analysis, including a clear consideration (building on Assignment One's focus on Media Language and Audience) on Representation, is just as important as your construction.

Adam has done well with font selection, the layout of the 'billing block', the technical and company logos, release date, the inclusion of a URL ... It is important to incorporate ORIGINAL photography in your poster though, and social media should be considered. Ratings/quotes from reviews (picking the source well is crucial), rearranging the stars' billing, an age rating could also be added.

What would you change on Evie's poster?

Yes, there's a typo, but Ismini crafted the main image herself - it is NOT a googled image!

TBC