CSP MAGAZINES the wider industry, key terms

I may spin off further posts, but I intend to build up hub posts on each CSP. On magazines there will be a post for Tatler; Reveal; and the wider industry/key terms.

BASIC DESCRIPTION:

KEY POINTS/THEMES/ISSUES:







DIGITISATION, DISRUPTION, CONVERGENCE; CIRCULATION DECLINE + AD MIGRATION:

Even the iconic Q magazine may go as Bauer considers 10/100 brands in the light of coronavirus losses. (May 2020)

Between the covers: how the British fell out of love with magazines

https://www.theguardian.com/media/2019/sep/14/between-the-covers-how-the-british-fell-out-of-love-with-magazines?CMP=Share_AndroidApp_Copy_to_clipboard

KEY THEORIES TO APPLY: 
CONVERGENCE/DISRUPTION/WEB 2.0:
GLOBALISATION:
CONCENTRATION OF OWNERSHIP:
TABLOIDISATION:







RESOURCES FOR INDEPENDENT READING/RESEARCH:
Conde Nast goes from 2017 profit to huge 2018 loss (Guardian).
Wiki list of UK mag sectors. Separate link for the Wiki A-Z mag listing. It doesn't actually list them all though - so: Tatler Wiki + Nat Mags list (owner of Reveal before Hearst UK)
Compare women's titles to men's like Maxim (Wiki), Esquire (Wiki; covers archive; Amazon kindle listing). GQ (Wiki; Amazon kindle edition).
MagForum - it hasn't been updated for a good while, but still an excellent resource (this link is for women's mags, there are more sections)
Wiki list of UK mags
Magazine.co.uk women's mags listings
Miss Vogue - teen brand
ABCs womens mags Aug 2018 (PressGazette)




THE CSP TEXT:








KEY CONCEPT MEDIA LANGUAGE:








KEY CONCEPT REPRESENTATION:









SAMPLE EXAM-STYLE QUESTIONS:








LESSON MATERIALS:

CSP MAGAZINES REVEAL downmarket women's gossip mag

I may spin off further posts, but I intend to build up hub posts on each CSP. On magazines there will be a post for Tatler; Reveal; and the wider industry/key terms.

BASIC DESCRIPTION:

A celebrity/gossip mass market (downmarket) women's magazine that was closed by publisher Hearst in Sept 2018 after circulation fell by 75%, though Hearst maintains a large portfolio of women's magazines. Originally published by NatMags (Wiki), which Hearst merged with another European acquisition, Hachette Filipacchi Médias (Wiki), in 2011 to form Hearst Magazines UK (Wiki).

CSP MAGAZINES TATLER upmarket ABC1 society mag

I may spin off further posts, but I intend to build up hub posts on each CSP. On magazines there will be a post for Tatler; Reveal; and the wider industry/key terms.

2020: 'Very Buckinghamshire': how 'society bible' Tatler fell out of royal favour.

Detail from the 2018 'Media pack' on the publisher site

THE WIKI DESCRIPTION:

Tatler is a British magazine published by Condé Nast Publications focusing on fashion and lifestyle, as well as coverage of high society and politics. It is targeted towards the British upper-middle class and upper class, and those interested in society events. Its readership is the wealthiest of all Condé Nast's publications.^[2] It was founded in 1901 by Clement Shorter. Tatler also has editions in local languages in mainland China, Taiwan and Russia. The editions in Hong Kong, Indonesia, Singapore, Thailand, Malaysia and the Philippines are in English. Tatler promotes indigenous British culture by arranging "debutante ball" events in these foreign countries.

KEY POINTS/THEMES/ISSUES:







DIGITISATION, DISRUPTION, CONVERGENCE; CIRCULATION DECLINE + AD MIGRATION:
Amazon Kindle edition







KEY THEORIES TO APPLY: 








RESOURCES FOR INDEPENDENT READING/RESEARCH:

Wiki.

Tatler. Their list of top 10 most read articles on tatler in 2017.

Conde Nast (publisher/brand owner) page with media pack link. Media packs detail audiences that advertisers can target through that media outlet. This is typically updated annually: 2018 pack;

Conde Nast goes from 2017 profit to huge 2018 loss (Guardian).

Conde Nast Wiki.

Mail - Tatler sacks a third of staff (2017)
Vice (2014) on Teen Tatler
Guardian on Posh People: Inside Tatler (2014 TV series)
How fashion brands targeted teens; great 2013 Guardian feature looks at new teen titles (all gone or online only [Teen Tatler!] by 2019) + how teens form a good chunk of adult titles readership. See also Tatler teen section, Miss Vogue + check on industry post
Is Tatler doomed? iNews, 2017





THE CSP TEXT:
The April 2017 front cover, accessible on the website.

KEY CONCEPT MEDIA LANGUAGE:








KEY CONCEPT REPRESENTATION:









SAMPLE EXAM-STYLE QUESTIONS:








LESSON MATERIALS:

CSP FILM Doctor Strange

(just some key links to get started...)

IMDB

BoxOfficeMojo

The-Numbers

Wiki

Move over, Peter Parker – the new Spider-Man ushers in a bold superhero era

https://www.theguardian.com/film/2018/dec/07/move-over-peter-parker-the-new-spider-man-ushers-in-a-bold-superhero-era?CMP=Share_AndroidApp_Copy_to_clipboard

DOES ASIAN-LED MCU FILM SOLVE MARVEL'S RACE PROBLEM?

Guardian.

MARVEL REGRETS DOCTOR STRANGE WHITEWASHING ... AND PREPARES A CHINESE SUPERHERO MOVIE

Men's Health.

KC REPRESENTATION Golden Girls and countertype v stereotype

You have 4 Key Concepts to carefully consider throughout the course: MARI...

The clip below contains a mix of stereotype and countertype for you to consider. This show was broadcast in the pre-digital era on a mainstream channel, therefore it couldn't simply target 'older' people as its primary target audience. How does the use of countertypes and stereotypes widen the potential target audience for this show?


...

MUSIC VIDEO Miley Cyrus task

We will explore and discuss one example as a class, and your task will be to summarise your findings on a PowerPoint for the lesson on Friday 8th September, including screenshots to illustrate. Homeworks will usually be for Tuesdays.

You have two weeks to complete/improve your summer work, submitting for Tuesday 19th September lesson, applying learning from Miley and other examples (as PowerPoint or Word).



The following 5 steps are one simple, quick way of exploring a music video. You should see the link to the Key Concepts (MARI). There is much more you could also consider, and there should be plentiful use of precise terminology as you go.

STEP 1: BASIC MEDIA LANGUAGE
As we view, shout out if you see a shot type or angle we have not seen yet. Make a note, including the timing, so you can easily get a screenshot.
EXTENSION: can you link this to any of Andrew Goodwin's points? (He wrote a book in which he set out the features of media language that defines the music video format - you have notes on this)

STEP 2: ASSESSING THE MEDIA LANGUAGE
What is typical about the media language we've seen in this video? [Again, it will boost your grade to draw on theory such as Goodwin's] What media language do we think is typical of music videos?
Is there anything that is unusual (atypical) for the music video format?
Does it make any difference to the media language if we think more about genre?
[As part of your homework, count the number of cuts in the video EXTENSION: work out how many cuts that makes per 60 seconds. HINT: Convert 3:41 to seconds]

STEP 3: WHO IS THE AUDIENCE?
Remember to use your handouts to keep key terms/concepts in mind (eg uses and ...? theory)
Who do you think is 'the' audience, and why? [Think about why I've written 'the' audience, and be specific with your evidence]

STEP 4: STEREO/COUNTERTYPE OF GENDER?
Is this stereotypical, counterypical ... or both?
Would a feminist approve?
EXTENSION: Would a post-feminist approve?
Are there other aspects or themes of representation you want to raise?

STEP 5: WHAT IS VEVO?
Explain clearly who/what this is.

What terms can you use from your film work to help explain the company types? Use these again to denote (state) and explain the type of record label or distributor that Miley Cyrus is signed to.

OPTIONAL STEP 6: CAN YOU IMPROVE NOTES BY MAKING LINKS BETWEEN TOPICS?
Now you have considered some key aspects of the video you might be able to improve, extend your earlier notes and analysis.
Perhaps you can see themes you'd like to write about under your own heading, not the simple single Key Concept-linked headings I've used.
Ultimately you will be submitting 12 pages of evidence which samples or summarises your research AND pre-production work (location scouting, drafting, costume, make-up, audience feedback etc). You don't need to immediately start on laying out beautiful Word documents (PowerPoint may help you to produce good notes quicker) - focus on building up well-evidenced/illustrated research that you will be able to adapt.

Over to you...
...

FILM POSTERS Cannes examples

TBC

Guardian list of some atrocious but REAL examples from Cannes.

TV Game Show presenter - justifying your choice

There are similarities with your magazine cover star and film leads in what you need to consider and be prepared to write about:

AUDIENCE: Everything comes back to this in the end; all decisions need to be justifiable with reference to target audience. Remember you can split up and discuss the audience (type) in many ways:

• primary (main; core), secondary
• mainstream (eg a family audience!), niche
• four quadrant (really a film term - say so if using it - but still a useful concept)
• ABC1C2DE (socio-economic groups: high to low incomes, where ABC1s are targeted with complex, sophisticated media productions and C2DEs with simpler, less sophisticated productions; your range may be any range within this, eg C1C2DE for a gameshow with ANY element of sophistication or audience (intellectual) challenge
• sophisticated, upmarket (ABC1) and tabloid, downmarket (C2DE) is another way of describing these
• Uses and gratifications model!!! Also vital for...