A FAST WORD ON DJ SLOTH
I'm going to add this to the post, but please note: there is 1 bit of swearing just after 11mins, and more in the last few mins; some of the comments on vaping should be considered in the light of new evidence (the video is from 2017) that e-cigs/vaping are causing deaths through cancer. He moved recently from Radio 1xtra to Beats Radio.
WHY post this then?!?
- multiple examples of catchphrases/jingle slogans
- an illustration of the ongoing fame/celebrity status of music radio DJs
- ...so for any coursework you consider claiming a zeitgeisty, youth-friendly online celebrity like Sean Evans of Hot Ones as a guest (speaking about whatever topic you've been set)
- the DJ, Radio 1xtra's hiphop/grime king Charlie Sloth (so, kind of comparable to Beats Radio's Julie Adenuga - he moved to Beats in 2019!) is a stereotype: fat and jolly (he describes himself as morbidly obese) BUT directly urges viewers/listeners to embrace their body shape, celebrate it (as he does through his Insta vids and pics), so is arguably a countertype of the slim hipster? Simply using the word 'big' in a presenter's name brings up an area of representation, whether counter/stereotyped (or a bit of both)
- his accent and use of street slang likewise raise useful representation issues: stereotypically working-class, though also more commonly associated with BAME youth (this was central to the joke/satire of Ali G)
- at the very end when he gives his pitch, note how many platforms or modes of distribution he mentions - and that he explicitly states his show is accessible online to people outside of the UK
And here you can get a great example of the use of wild tracks, and branding a specific regular segment (NB: some limited strong language once the rapping begins), the autoplay vid on his channel when I looked it up (29.9.19):
DRAFT JINGLES
IN THIS POST:
- Satires (Smashie & Nicey; Alan Partridge; Frasier)
- Jingles: examples (Downtown Radio; 'legendary' comp; 80s Radio 1; Tommy Vance incl new UGC/fan-made; Partridge)
- jingles: conventions
- Intros + TV on the radio: learn techniques from Fluff + Vance
- Your suggestions
SMASHING STUFF - NOT 'ALF MUSIC LOVERS
As I note further down, this satire was based on actual DJs and their often bizarre patter, the self-aware, highly ironic Alan 'Fluff' Freeman being a key example...
See more Smashie and Nicey here.
Here's another legendary satire, Alan Partridge.
