Rather than simply read a list of the CSPs (the case studies we use for the 2 exam papers) have a go at this crossword - which uses a range of technical terms within the clues to give you a flavour of how your language will develop after a year or 2 of Media!!! (here's another - used for the 2023 taster lesson). Another site for making your own...
You will almost certainly need to do some googling for many of these...
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| A 'digital gangster'? UK MPs are furious with Zuckerberg |
Tim Kasser, an emeritus professor of psychology at Knox College in Illinois, who co-authored the report, said there was a body of evidence to show that in order to make progress in addressing and reversing climate and ecological degradation, it would be prudent to rein in and change the practices of the advertising industry.
“This report argues that enough sound empirical evidence exists to support the conclusion that the advertising industry indirectly contributes to climate and ecological degradation through its encouragement of materialistic values and goals, the consumption-driving work and spend cycle, and the consumption of two illustrative products, namely beef and tobacco,” Kasser wrote.
The researchers examined several studies linking exposure to advertising with increased materialism. They say such exposure “heightens the priority people place on materialistic values and goals” and is associated with “negative ecological attitudes and unsustainable behaviours”.
tbc
Good example of how nostalgia is seen in ads beyond the Galaxy CSP: a decades old Hovis (bread) ad is being brought back. It poses the same question as the Galaxy ad - is part of the nostalgia for a period when the UK/US were mightier, and also whiter (absence of non-Caucasians)? As good today... Hovis brings back its 'boy on the bike' TV advert https://www.theguardian.com/media/2019/jun/03/hovis-boy-on-the-bike-tv-advert-as-good-today-ridley-scott?CMP=Share_AndroidApp_Copy_to_clipboard
May 2020: junk food pre-watershed ban paused but public pressure, NOT ASA, sees Kellogg's cease pushing Pringles on Joe Wicks morning exercise videos (originally for adults but made for families throughout the pandemic).
BBC SIGNS WORLD (NOT UK, IRELAND) EXCLUSIVE DEAL WITH DIANEY+ FOR DR WHO OCT 2022 Guardian. 'The president of Disney+, Alisa Bowen, said the show would be introduced to the next generation of audiences in more than 150 markets.'
https://www.bigfinish.com/news/v/sainsbury-s-brings-doctor-who-romana-and-k-9-to-vinyl
tbc
https://venturebeat.com/2019/06/29/doctor-who-the-edge-of-time-daleks-and-weeping-angels-come-to-life-in-vr/
BASIC DESCRIPTION:
BASIC DESCRIPTION:A celebrity/gossip mass market (downmarket) women's magazine that was closed by publisher Hearst in Sept 2018 after circulation fell by 75%, though Hearst maintains a large portfolio of women's magazines. Originally published by NatMags (Wiki), which Hearst merged with another European acquisition, Hachette Filipacchi Médias (Wiki), in 2011 to form Hearst Magazines UK (Wiki).
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| Detail from the 2018 'Media pack' on the publisher site |
THE WIKI DESCRIPTION:
Tatler is a British magazine published by Condé Nast Publications focusing on fashion and lifestyle, as well as coverage of high society and politics. It is targeted towards the British upper-middle class and upper class, and those interested in society events. Its readership is the wealthiest of all Condé Nast's publications.[2] It was founded in 1901 by Clement Shorter. Tatler also has editions in local languages in mainland China, Taiwan and Russia. The editions in Hong Kong, Indonesia, Singapore, Thailand, Malaysia and the Philippines are in English. Tatler promotes indigenous British culture by arranging "debutante ball" events in these foreign countries.
businesses pay influencers with more than a million followers $10,000 or more for a one-off post endorsing their product (Guardian, 2020)
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| Zoe Sugg has played with the dual identities of Zoella and Zoe. Its interesting that she hasn't uploaded onto her Zoella YT channel for a year, but has been busy on her Zoe Sugg channel, which only has a bit less than half of the subscriber numbers. Its likely that this is a response to the negative publicity that Zoella has had, and an attempt to double down on the sense of openness and authenticity that are so crucial to a social influencer. She's played around with make-up free shots and dialled down the glossiness a bit, though her Insta remains a festival of glam colour on the whole, and what she's actually posting on remains fairly vacuous and shallow (though I write as a 40-something male, so I acknowledge that's a potentially gendered, age-related viewpoint - Stuart hall would of course agree!!). Its a brave move stepping away from an extra 7 MILLION subscribers, but surely it is because the Zoella brand has been damaged by the product placement controversy, advent calendar, and growing sense of clinging on to other more currently popular or zeitgeisty figures like her own brother Joe Suggs and of course Alfie Deyes, her boyfriend. |
Over the past decade, influencer culture has reshaped how brands reach consumers – the influencer marketing industry was worth around $6.5bn in 2019, and almost half of marketers spent more than 20% of their budget on influencer posts. The combination of accessible celebrity and trusted endorsement allowed companies to target their customers in a more tailored way.Payment for posts reflected this – businesses pay influencers with more than a million followers $10,000 or more for a one-off post endorsing their product.
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| The new consolidated YouTube channel. |
