CSP MAGAZINES the wider industry, key terms

I may spin off further posts, but I intend to build up hub posts on each CSP. On magazines there will be a post for Tatler; Reveal; and the wider industry/key terms.

BASIC DESCRIPTION:

KEY POINTS/THEMES/ISSUES:







DIGITISATION, DISRUPTION, CONVERGENCE; CIRCULATION DECLINE + AD MIGRATION:

Even the iconic Q magazine may go as Bauer considers 10/100 brands in the light of coronavirus losses. (May 2020)

Between the covers: how the British fell out of love with magazines

https://www.theguardian.com/media/2019/sep/14/between-the-covers-how-the-british-fell-out-of-love-with-magazines?CMP=Share_AndroidApp_Copy_to_clipboard

KEY THEORIES TO APPLY: 
CONVERGENCE/DISRUPTION/WEB 2.0:
GLOBALISATION:
CONCENTRATION OF OWNERSHIP:
TABLOIDISATION:







RESOURCES FOR INDEPENDENT READING/RESEARCH:
Conde Nast goes from 2017 profit to huge 2018 loss (Guardian).
Wiki list of UK mag sectors. Separate link for the Wiki A-Z mag listing. It doesn't actually list them all though - so: Tatler Wiki + Nat Mags list (owner of Reveal before Hearst UK)
Compare women's titles to men's like Maxim (Wiki), Esquire (Wiki; covers archive; Amazon kindle listing). GQ (Wiki; Amazon kindle edition).
MagForum - it hasn't been updated for a good while, but still an excellent resource (this link is for women's mags, there are more sections)
Wiki list of UK mags
Magazine.co.uk women's mags listings
Miss Vogue - teen brand
ABCs womens mags Aug 2018 (PressGazette)




THE CSP TEXT:








KEY CONCEPT MEDIA LANGUAGE:








KEY CONCEPT REPRESENTATION:









SAMPLE EXAM-STYLE QUESTIONS:








LESSON MATERIALS:

CSP MAGAZINES REVEAL downmarket women's gossip mag

I may spin off further posts, but I intend to build up hub posts on each CSP. On magazines there will be a post for Tatler; Reveal; and the wider industry/key terms.

BASIC DESCRIPTION:

A celebrity/gossip mass market (downmarket) women's magazine that was closed by publisher Hearst in Sept 2018 after circulation fell by 75%, though Hearst maintains a large portfolio of women's magazines. Originally published by NatMags (Wiki), which Hearst merged with another European acquisition, Hachette Filipacchi Médias (Wiki), in 2011 to form Hearst Magazines UK (Wiki).

CSP MAGAZINES TATLER upmarket ABC1 society mag

I may spin off further posts, but I intend to build up hub posts on each CSP. On magazines there will be a post for Tatler; Reveal; and the wider industry/key terms.

2020: 'Very Buckinghamshire': how 'society bible' Tatler fell out of royal favour.

Detail from the 2018 'Media pack' on the publisher site

THE WIKI DESCRIPTION:

Tatler is a British magazine published by Condé Nast Publications focusing on fashion and lifestyle, as well as coverage of high society and politics. It is targeted towards the British upper-middle class and upper class, and those interested in society events. Its readership is the wealthiest of all Condé Nast's publications.^[2] It was founded in 1901 by Clement Shorter. Tatler also has editions in local languages in mainland China, Taiwan and Russia. The editions in Hong Kong, Indonesia, Singapore, Thailand, Malaysia and the Philippines are in English. Tatler promotes indigenous British culture by arranging "debutante ball" events in these foreign countries.

KEY POINTS/THEMES/ISSUES:







DIGITISATION, DISRUPTION, CONVERGENCE; CIRCULATION DECLINE + AD MIGRATION:
Amazon Kindle edition







KEY THEORIES TO APPLY: 








RESOURCES FOR INDEPENDENT READING/RESEARCH:

Wiki.

Tatler. Their list of top 10 most read articles on tatler in 2017.

Conde Nast (publisher/brand owner) page with media pack link. Media packs detail audiences that advertisers can target through that media outlet. This is typically updated annually: 2018 pack;

Conde Nast goes from 2017 profit to huge 2018 loss (Guardian).

Conde Nast Wiki.

Mail - Tatler sacks a third of staff (2017)
Vice (2014) on Teen Tatler
Guardian on Posh People: Inside Tatler (2014 TV series)
How fashion brands targeted teens; great 2013 Guardian feature looks at new teen titles (all gone or online only [Teen Tatler!] by 2019) + how teens form a good chunk of adult titles readership. See also Tatler teen section, Miss Vogue + check on industry post
Is Tatler doomed? iNews, 2017





THE CSP TEXT:
The April 2017 front cover, accessible on the website.

KEY CONCEPT MEDIA LANGUAGE:








KEY CONCEPT REPRESENTATION:









SAMPLE EXAM-STYLE QUESTIONS:








LESSON MATERIALS:

TV DRAMA MEDIA LANGUAGE Class and Downton clips

Two short clips to look at, one 30-second trailer for Class (Season 4, BBC3) and ITV's Downton Abbey season 1 trailer (60 seconds).

CLASS, BBC3 SEASON 4 TRAILER

SOME WIDER CONTEXT:

• a BBC3 (online via iPlayer youth [15-34] channel) sci-fi spin-off from Dr Who, but for YA audience (slightly older than Dr Who)
• here's a BBC summary
• there is lots of content, including fan art and other UGC, on this BBC page
• ...and the Wiki.
• Skip to the bottom for more videos which help put Class in context

HOMEWORK FOR MONDAY 18TH: Storyboard this trailer. Drawings don't need to be complex - stick men/shapes are fine. Denote (write) the basic framing (ELS-ECU range; 2-shot, OTS etc) and angle (LA/HA/MA/DA; worm's eye; helicopter shot). Comment on the media language used.

NEW DRAMA STORYBOARDING TASK: BBC3 is a youth (15-34) channel. BBC4 goes for an older, upmarket audience, and is launching a new drama series called Home, about the goings on in a retirement ('old folks') home. Your job is to come up with a storyboard of at least 12 shots for a trailer that (1) sets the scene (2) introduces 3 key characters (3) one of which is a terrifying bully. EXTENSION: If you have time, you can also add notes on the non-diegetic music you would use; how costume or props would signify or connote [symbolize] character; and any transitions or SFX you might use.

YOUR BBC4 DRAMA - QUICK DECISIONS TO MAKE:
(A) TWIST Like Class, is there a twist or 'hybrid' element? It adds Dr Who sci-fi to the school drama, yours can be outrageous too. 
(B) CHARACTERS - decide on the age, gender and position (resident or worker, manager or owner) HERO - a resident or a worker/boss? VILLAIN/BULLY - a resident or a worker/boss? Male or female? Age? 3RD KEY CHARACTER -  a sidekick, love interest, perhaps the boss/owner? Male or female?
(C) SCENES TO INCLUDE IN TRAILER You might have one longer scene, but include some shots from multiple scenes just as you'd expect a trailer to. Think about shots that help establish the setting; the nature of characters (eg angles, two shot); create some mystery.


DOWNTON ABBEY, ITV SEASON 1 TRAILER


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Shoes like Class arguably exist because of the high school/horror hybrid Buffy the Vampire Slayer, which also blended comedy and romance into its hybrid genre approach. We call an early influential example, almost a template for further efforts, an archetype.


Here's a longer Class trailer (the 19 seconds trailer is a teaser trailer) which should give you a better idea of how the show works.

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MUSIC VIDEO conventions research

To help evidence research into, and knowledge + understanding of, the media language of music videos, you need to analyse a wide range of examples.

From this, you should generate several well-illustrated pages with a summary (which you split into as many smaller topics, or put alongside aspects of your planning as you wish):

1. the general media language (conventions; what makes it recognisable from other types of media text) of the format
2. the media language specific to your genre/artist

You can see in this post on my blog dedicated to music video and the music industry (a very helpful resource for you to use), just a few of the elements you could pick out - here's a screenshot of some of those (from a much longer list):

So - you're looking for screenshots that will help you illustrate conventions. Always name the artist, track and year for any video you reference. If you can also screenshot 1 or more YouTube playlists (of videos you've viewed/analysed for your research) from your own channel, this helps show the range and depth of your research.

I will play you annotated clips from some videos I've blogged on, done an earlier vodcast on, and added to a playlist. We will pause after each clip so you can see if you can spot at least 1 more possible 'convention' demonstrated by this video. That might include any of Goodwin's points (he sums up six features that his research claims define the typical music video). You will find the necessary hyperlinks in this very useful post.

For The Pixies example, look again at this post...

We'll start with a discussion of the first 75 seconds of this...


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Sci-Fi Destination Moon opening 17 mins with commentary

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