Showing posts with label 21 Pilots. Show all posts
Showing posts with label 21 Pilots. Show all posts

Monday, 13 March 2017

MUSIC VIDEO audience research

These A2 students created a video survey, embedded below

As this is a new topic for GCSE here, there aren't any past examples to show you - but you can take inspiration from some A2 Media work.

This document, aimed at A2 students, sets out some of the ways you can evidence audience research:


Here's the video questionnaire created by some past IGS A2 students, the greenscreen dream team of Amber and Conal; you see further down an example of other students answering this. A video questionnaire is a great way of organising this: it creates buzz, you can open it up to others by sharing the link (ask respondents to simply to note their answers (numbered!) including DN for don't know), and it helps to get a specific focus on music video.


You need to show you TESTED your initial judgement on a suitable target audience, and gathering SOME survey data on whether teens (or others) recognise your genre, artist or specific track is a good starting point. Getting some brief descriptions of what those vaguely familiar with the genre/artist expect to see is also useful.