You need to plan and storyboard (filming, editing aren't required) a teaser trailer to accompany your poster; you will then be comparing the two texts, using terms from the Key Concepts Media Language and Audience, but also Representation and Institution to do so.
As always, you need to first research and summarise the conventions of the media format. You will re-pitch your film idea (many of you are changing this from your Year 10 idea) next week (we will look at what is required on Friday).
Today, follow the instructions below; the Word worksheet you need is embedded further down in this post.
HOMEWORK for Friday: Have completed analysis, using the worksheet, of 3 teaser trailers from different genres. This will be more useful if you discuss with each other and try to look at different trailers.
HOMEWORK for Thursday 16th: Have emailed your teaser trailer conventions summary presentation.
HOMEWORK for Friday 17th: Have emailed PowerPoint for your re-pitch.
TASK: View and analyse 3 teaser trailers from different genres, using the handout for note-taking, then share and add notes for two more from two different students. Summarise your findings.
Use the template below. Seek to apply your media language terms and learning - including some semiotic terms.
Add a summary to the end of each trailer analysed, a good opportunity to use media language and semiotic terms (connote, denote; signifier, signified etc):
HOW AUDIENCE IS SIGNIFIED: what audience do you think this is aimed at (gender, age range), and why do you think this (provide evidence from the trailer)------------------------------------------------------------------------------------------------------------------------
HOW GENRE IS SIGNIFIED what genre do you think this is and how has it been signified (provide evidence from the trailer)
PRESENTING CONVENTIONS RESEARCH (Tuesday 8th lesson; complete + email for Monday 14th)
You are limited in the amount of evidence you can present [see assessment criteria], so you need to combine image and concise, precise text well. This evidence needs to showcase your wider learning, not simply list your observations on the common conventions of a media format.
You will be DRAFTING an outline of your INITIAL findings today - we will later focus on a comparison of the two media formats, poster and teaser trailer. We will also review your trailer conventions findings and look more deeply at how to apply the Key Concepts:
- (building on Assignment One) Media Language [shot types, angles, semiotics]
- Audience [primary, secondary, uses + gratifications; gender, age, four quadrant]
- (introduced through Assignment Two) Representation (stereotype, countertype)
- Institutions (ownership, budget, box office, distribution, synergy)
SCREENSHOTS: On L17 PCs, use the 'snip' tool to bring up the option of dragging around the area you want to screenshot. Click:
- Windows [start menu, bottom left of the screen]
- All programs
- Accessories
- Snipping
Avatar star billing
If you're making a point about use of ('non-diegetic')* voiceover, a screenshot isn't necessary.
For a point on how sound is used with editing, take a screenshot of the moment when a loud sound effect is applied.
*sound is diegetic if it comes from the world on screen: someone speaking or music through a hi-fi for example (it/they might not be in shot - use your judgement); if the sound is not from the scene on screen (eg music soundtrack, often as an audio bridge linking different scenes) it is non-diegetic [pronounced die-uh-jet-ic]
APPLYING MEDIA TERMINOLOGY
As you put these together in Word (etc), identify the shot type, angle, and seek to apply semiotic terms (denote, connote; signifier, signified etc) where you can.
Where there is a clear link to Institution (stars and budget/box office, director and their previous films etc), include some evidence of research. Don't simply rely on your observations!
RESEARCH RESOURCES:
There are multiple posts on this blog which can help, as well as your handouts and notes.
There are several ways of finding out a film's box office and budget.
The Wiki often gives this, but isn't always reliable - if using this, hover over the link given beside any figure and click through to it to check the figure is right.
BoxOfficeMojo gives you a global figure but also breaks it down by country, which can be very useful.
IMDB gives budget, box office, cast/crew and more - you can find out what else cast/crew (and companies) have done here.
The-Numbers is similar to BoxOfficeMojo, a data (box office) driven site, but provides more extras.
RESEARCHING CONVENTIONS (Monday 7th lesson)
TASK: View and analyse 3 teaser trailers from different genres, using the handout for note-taking, then share and add notes for two more from two different students. Summarise your findings.
Use the template below. Seek to apply your media language terms and learning - including some semiotic terms.
Add a summary to the end of each trailer analysed, a good opportunity to use media language and semiotic terms (connote, denote; signifier, signified etc):
HOW AUDIENCE IS SIGNIFIED: what audience do you think this is aimed at (gender, age range), and why do you think this (provide evidence from the trailer)
HOW GENRE IS SIGNIFIED what genre do you think this is and how has it been signified (provide evidence from the trailer)
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More will be added! TBC
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Alongside the film poster, to evidence a cross-media campaign, and a grasp of the conventions of this, you need to also work on a teaser trailer for your film concept.You do not need to actually produce this (but can do so, and this would be useful experience); clear planning materials, particularly highly detailed storyboards, will suffice.
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| You can research conventions by finding a range of examples to view |
I briefly maintained a blog on the dual topics of short films and teaser trailers; there are various resources, including links lists. In time, I will port anything useful from there to here.
You can go to the major film studios' YouTube channels and search for 'teaser trailer' in these, for example, I did this with Warner Bros.
If you have a google account you can set up your own YouTube channel - useful for creating your own playlists of trailers you want to study, as I have done:
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