SCI-FI TEASER TRAILERS Ghostbusters and Star wars

Lets take 2 examples of marketing materials for prominent sci-fi movies:

Ghostbusters:

Production company	LStar Capital Village Roadshow Pictures The Montecito Picture Company Pascal Pictures
Distributed by	Columbia Pictures

Columbia Pictures (also known as Columbia Pictures Industries, Inc.) is an American film production and distribution studio of the Sony Pictures Motion Picture Group,^[1] a division of Sony Pictures Entertainment, a subsidiary of the Japanese conglomerate Sony.^[2] It is one of the leading film studios in the world, a member of the so-called Big Six. [Wiki]

Budget	$154 million[1]

Starring	Melissa McCarthy Kristen Wiig Kate McKinnon Leslie Jones Charles Dance Michael Kenneth Williams Chris Hemsworth

Directed by	Paul Feig

Paul Samuel Feig /ˈfiːɡ/^[1] (born September 17, 1962) is an American actor, film director, producer, and screenwriter. He is best known for directing the 2011 film Bridesmaids, featuring Kristen Wiig and Melissa McCarthy. Feig also directed the comedy films The Heat (2013) starring McCarthy and Sandra Bullock, and Spy (2015) which stars McCarthy,Jason Statham, and Jude Law. [Wiki]

Original theme tune.
Original 1984 trailer.
Matrix used sci-fi green for its title sequence [Reloaded] (and the company ident also).
Dr Who intertextuality?
Full Ghostbusters trailer .. the most hated in history?!

Star Wars: Force Awakens:



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BELOW: THE TRAILER, POSTER ANALYSED IN WORD AND VIDEO (+WIDER MARKETING)



Force Awakens Wiki.

Feel the marketing force the disney distribution war from DB3igs

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