DECONSTRUCTION to CONSTRUCTION, and the 4 KEY CONCEPTS
ASSIGNMENT ONE introduces two of the four Key Concepts for GCSE Media: MEDIA LANGUAGE (what) and AUDIENCE (why/who). In all 3 assignments you will be analysing existing media texts, and detailing what is in them (the media language used) as well as why those choices were made.
When we consider AUDIENCE, age and gender are the minimum requirements, although wealth is among other factors we can consider.
Follow the steps below. You have 3 periods to work on this. If you don't complete STEP SIX in lesson time this must be done as homework for the next lesson. We will do STEP SEVEN together when I return. Note: you can start designing your actual magazine idea NOW!
THE MAGNIFICENT 7...STEPS [make sure you click on the read more link!!!]
STEP ONE: LABEL THE FEATURES OF THE KiCK COVER
A3 sheets have been provided; these are on the teacher desk beside the Mac.
As before, you're not just identifying where you see these features (
MEDIA LANGUAGE), but also considering and writing
why you think these are designed in the way they are (
who they're aimed at:
AUDIENCE, being clear on
how means accurately describing [denoting] the media language choices made).
STEP TWO: ADD MISSING FEATURES
This cover is missing some of the features we'd expect to see (and therefore you must include when you design your own magazine concept and cover). Use an arrow/line to show where these would go on the
KiCK cover, with details of the actual MEDIA LANGUAGE you think the designer should use (phrases etc) and a short explanation of
why (how you think this will appeal to the target audience)
STEP THREE: AUDIENCE SUMMARY
Write
one or more paragraph/s (in your books or on the back of this A3 sheet) on
who you think this magazine is aimed at, being clear on
why (provide at least 3 pieces of evidence from the text to support your argument). You should cover the gender/s and age range you think it targets (and any other details, or
demographics* you think are useful).
*categories of people, eg nationality
To learn more about the BBFC, you can access their excellent education service through their website. I have also blogged on the BBFC on several of my blogs, but especially on the 'mediareg' [media regulation, an A2 exam topic] blog; you can use the BBFC tag to find any post I've tagged as being linked to the BBFC, but might find this post especially interesting. Do note that I've commented on 18-rated films, but haven't embedded 18-rated content. I embedded videos, such as interviews with BBFC censors, in this post.
