The pre-owned market boomed online in the UK thanks to covid, and the AM had the 4th biggest selling CD of the year in this market, which saw Harry Potter books much in demand too! (Guardian) Of course, the band get zero revenue from the second hand market.
The official video:
Note the lack of audience - quicker + easier to shoot with continuity, and therefore cheaper; could be costly assembling an audience + keeping them there long enough for multi-shoots too. Verisimilitude is clearly important though: the guitar leads are plugged in, the sweat is flying, the performance is high energy, reinforced by selectively fast-paced editing (use of short takes).
Firth suggests there are 3 types of video: performance, narrative, concept; it is common to combine performance + 1 of the others, but, as noted above, this is performance only (again: cheaper); higher budgets would come with chart success.
Is this their most successful video? Not by a long shot as these screenshots from (the new YouTube-consolidated - used to be the VEVO artist channel*) their official channel: *read more here, look for UGC TAKES A HIT section
FOR COMPARISON/CONTEXT: When The Sun Goes Down
Another video, useful to reference - the social realist style links well to their determination to maintain a credible, 'authentic' image. John Moule commented on these videos (which he worked on) that the band, especially for a young, new, not established act, were exceptionally determined to control the creative process themselves. Its more common for an auteur director, or simply record company/management, to oversee the key creative decision-making for a video; pitches are often presented to a band (or their label/management) to okay, few bands come up with their own detailed proposals.
This is a simple example of how you can quickly build up quality research evidence, and gather material to analyse, as part of your exploration of audience for your particular artist. This builds on previous posts - use the audience tags on both the GCSE and MusiVidz blogs for much, much more.
QUICK NOTE ON MEDIA TYPES
The basic idea here is that different media have different audiences. If your artist is featured in a particular media type, that is clear evidence of at least some match between that media's audience and the artist's - even if that is just a secondary audience.
Examples:
TABLOID NEWSPAPERS (The Sun is a good example) have mainly C1C2DE readerships, as they are quite simplistic, sensationalist, and dominated by huge headlines/pics with short stories using simple English. Their readership isn't young, but is much younger than broadsheets
BROADSHEET/QUALITY NEWSPAPERS (The Guardian, Times, Telegraph etc) are the opposite: their readership is mainly ABC1 reflecting their complex, literate writing style and lengthy articles
E-ZINES These depend on the particular zine. Examples: PopBitch a tabloid style zine aimed at 15-34s, quite downmarket (C1C2D) as 'trashy'. Louderthanwar has quite a political readership, older (core 35-44+, it has links to 1970s punk and early 80s pop), but quite upmarket because of its complexity (BC1C2). Blabbermouth is also rock-focused, but downmarket from Louderthanwar (more C1C2D). Both Blabbermouth and Louderthanwar have a more male audience while Popbitch is more attractive to a female (and gay) audience.
MAGAZINES As the print industry continues to migrate online, the distinction between the magazine and e-zine is blurring (TERMS: digitisation, convergence, web 2.0), but you can generally find audience profiles provided by magazine publishers to help target advertisers (who want to know who they're paying to reach - you wouldn't want to market Rolexes at C2DEs, or pensions to a teen/tween audience!). Examples: NME and Q both have a slightly more male audience for their pop and rock content. NME's core audience is 15-24+, while Q's is 24-44+, and Q is more BC1C2 while NME is closer to C1C2DE. Kerrang attracts primarily a young male, downmarket audience, but a very significant secondary older male (and younger female) audience too
THE SEARCH
Simply try (1) a Google and (2) a direct site search for The Smiths (and repeat for Morrissey) and then Sheeran.
I found Ed Sheeran is a true four quadrant artist, covered heavily in political, complex e-zines like Louderthanwar, a multiple-time cover star of Q, frequently featured in NME, Guardian, Sun...
The Smiths - I couldn't find any Sun articles from a simple search, though they are frequently referenced in the Guardian. They are often featured in the rock e-zines with older, more male audiences, and the NME.
Morrissey is heavily featured in most sources, but not those centred on slightly younger audiences. The Sun
You have 2 music video CSPs, this and a contrasting Arctic Monkeys vid.
KC focus: INDUSTRY + AUDIENCE
(but there is generally some overlap with others!)
we will start on Audience by looking to link aspects of Andrew Goodwin's theory to what we think may be the target audience(s).
STARTER:
Apply the GA(W)PS format to an initial analysis of the possible audience. Give some precise textual detail to back up your points.
DEVELOPMENT:
Apply at least one of Goodwin's conventions to reinforce your audience analysis. Again, provide precise denotation to back up your analysis: timing, shot types, edits etc.
...
Here's a further range of theory that might be applied - again, this is MUCH more than you need, so you should be aiming to pick out and apply at least one of these, and at least one aspect of Goodwin:
(this post is ongoing as a hub for this CSP. I'll add a sub-heading list at the top when I've time)
Here's a ppt (which I'll add to at some stage...) providing a quick overview of the industry KC as it applies to music. You should see how audience/industry are overlapping, interconnected areas...
For interesting points on representation see this article about an unusual American 'boyband' art collective who compare themselves to 1D. NOTE: the article contains some strong language.
'We’re darker than other boybands – but we’re still very American': how Brockhampton broke the mould
post-1D solo videos have also brought up interesting cases of less restricted representation (bisexual) than was the case with 1D's promos. See this post.
A NOTE ON USING THIS BLOG I tag most posts so you can find similar/related content, or can simply use the tag cloud (look down the left-hand side) to find posts on a given topic. You can also do a blog search if you don't see a specific tag. You can read more on USES + GRATIFICATIONS by clicking on the tag... THE WORKSHEETS:
Doctor Strange was criticized for whitewashing with the Tilda Swinton role. Here we see Disney casting an Asian actor rather than a Caucasian (white) star in Mulan.
Hollywood has attracted widespread criticism for casting white actors to play Asian characters. Tilda Swinton, Scarlett Johansson and Emma Stone have all played characters who were Asian in the source material.
Liu Yifei gets starring role in Mulan, as tide turns against 'whitewashing' https://www.theguardian.com/film/2017/nov/30/mulan-tide-turns-against-whitewash-as-liu-yifei-gets-starring-role?CMP=Share_AndroidApp_Blogger
There is now an hour-long documentary on the film! (Arte TV)
I'll add resources here (and format text etc) on this over time.
For more than 50 years, Ken Loach has been making social-realist dramas
tied together by a prevailing thread — the compassionate observation of
the struggles of the working class to hold onto such fundamental
dignities as a home, a job and food on the table within a hostile system
that often views them unfairly as the cause of their own misfortunes.
His latest feature, I, Daniel Blake, is quintessential Loach,
which means you have a good idea of what you're getting as soon as the
core elements are established. And yet while the framework and
perspective are familiar, the veteran Brit director's films can still
have the power to grip us in an emotional chokehold. (Hollywood Reporter)
This is the type of thing you need to research and analyse: the movie was partly funded by government grants (National Lottery payments through the BFI) - not loans, grants - and is available to stream through platforms such as BFI Player (which is highly selective).
This is the guidance the exam board have given to you on this CSP, which is focused on Key Concept INDUSTRY only.
...
A NOTE ON BUDGET
In common with many Indie productions, there is no quoted budget to be found online. However, the cinematographer notes they saved £150k by filming digitally for the 1st time; there was a £300k FilmFund (BFI, funded by the UK government/National Lottery) grant and another €100k grant from Creative Europe, as well as tax breaks for filming in Britain and Belgium (as a UK, France, Belgium co-production!). Shane Meadows' 2006 social realist This is England cost Warp Films £1.5m, while Ken Loach's 2009 Looking for Eric was £4m and the 1920s war drama The Wind That Shakes the Barley a similar€6.5m.
Lets estimate IDB at a £2m budget, lacking the expense of Cantona or 1920s period costume, props and action. The important point, and I'm quoting the chief examiner in an email to me, is:
The production budget is unknown but certainly only a tiny fraction of the $165 million it cost to make Dr Strange. ... Students need to know that in terms of actual production budget IDB costs were low, particularly in relation to Dr Strange.
RESOURCES
Director Ken Loach has a long, distinguished career, as reflected in the recent documentary about him and his films:
Here's a BFI 4min overview; NB: it contains swearing, reflecting the frank, realistic style of his movies:
Loach is known for his social realist movies:
low budget
often reflected in handheld cinematography (quicker and cheaper to film)
no stars (he often even uses non-actors)
non-franchise (Warp's This is England is a rare exception)
no CGI/SFX
minority/underprivileged central protagonist (eg working class/poor, sexual or ethnic minority)
as such people are under-represented in mainstream, commercial cinema, there is government funding to support such films
but as Loach usually refuses to write a script, he typically finds the production budget by pre-selling rights to France, Germany and other European markets where his films have a following
he also usually picks up funding from the BBC or Film4 (part of the Channel 4 group)
he can struggle to get his films into UK cinemas (theatrical release); they are usually stuck in the arthouse circuit, meaning low box office prospects - but IDB was an exception...
social realist movies explore serious social issues
this lack of light relief is another reason these movies rarely make much money, but...
Billy Elliot, The Full Monty, Secrets and Lies and Slumdog Millionaire are all exceptions to this general rule
Loach is seen as an auteur:
a filmmaker with a recognisable style who...
tackles serious social and cultural issues in their work
Wild Bunch (co-producer, selling distribution rights) Press pack. Includes the editor Jonathon Morris saying it cost about £150k less to shoot and edit digitally - all his previous movies were shot on film. Producer Rebecca O'Brien also explains the funding:
Mongrel media (Canadian distributor, includes press packs)
BFI 2016 Annual Report
STRATEGIC PRIORITY 2: Supporting the future success of British film by investing in film
development, production, talent and skills.
DEVELOPMENT AND PRODUCTION
In 2016, new British films backed by the BFI with National Lottery funding saw exciting festival
and box office success. Who’s Gonna Love Me Now? (2016), Barak and Tomer Heymann’s
documentary portrait of a young Israeli man finding a new family with the London Gay Men’s
Chorus, was an audience favourite at the Berlinale in February. In May, films by two of our most
renowned filmmakers capped a remarkable showing by British films at the Cannes Film Festival –
Andrea Arnold’s American Honey (2016), which took the Jury Prize (and went on to win the BIFA
for Best Film), and Ken Loach’s I, Daniel Blake (2016), which won the Palme D’Or and cemented
its position as one of the most talked about British films of the year, achieving the best UK box
office of the director’s career and winning the BAFTA for Outstanding British Film. BFI 2016 Box Office Report
IDB was on the top 20 Indie list of the year ... but managed just 5% of the actual #1 (Rogue One), or about 15% of Dr Strange's UK take!
The indie winner: I, Daniel Blake
It won the Palme d’Or in Cannes, comes from a beloved British auteur and has garnered critical acclaim, but would Ken Loach’s I, Daniel Blake
prove too tough a sell for cinema audiences? If UK distributor eOne had
any qualms, they have surely evaporated now that I, Daniel Blake has
opened with an impressive £404,000 from 94 cinemas, and £445,000
including previews. Stripping out the previews, site average is a very
robust £4,298. Daily Mail 'Loach the Leech' [Chomsky: flak]
We don’t know exactly how
rich — Ken is uncharacteristically discreet on this point. But we do
know where a lot of the money that funds his films comes from.
The
public. You and me. It’s hard to think of a Ken Loach film that hasn’t
been subsidised, one way or another, by the public purse. ...
Over the course of his 50-year career, there has been a steady trickle of public-sector grants for his agitprop.
... The BFI is government-funded and distributes Lottery cash.
After all, if it weren’t for the EU, Sixteen Films wouldn’t have
received a grant of £172,828 from Creative Europe, a quango funded by
Brussels. That grant was divided between I, Daniel Blake and The
Flickering Flame.
The latter is ‘an interactive documentary’ that explores the ‘uncompromising films’ of one Kenneth Charles Loach.
... Incidentally, one of the funders of the new film was BBC Films, whose
head, Christine Langan, says she is ‘honoured’ by the association.
Variety - Euro co-financing key for Loach says his producer O'Brien
Financing an arthouse film is as tough as ever, but O’Brien learned
at an earlier stage that European co-productions were a key component in
launching a Loach film. France is the biggest box-office market for the
director’s work, and so finding partners in that country is a logical
starting point, and can provide the foundations on which the rest of the
financing is built. “I, Daniel Blake” was co-produced by Pascal
Caucheteux and Gregoire Sorlat at Why Not Prods. and Vincent Maraval at
Wild Bunch, the film’s international sales agent. The French distributor
is Le Pacte.
With backing from France in place, raising funding from the U.K.
becomes much easier, and additional financing can be sought elsewhere in
Europe. The British Film Institute and BBC Films both supported “I,
Daniel Blake,” and the production also benefited from the U.K. tax
credit. Jean-Pierre and Luc Dardenne’s Les Films du Fleuve in Belgium
came on board as a co-producer, and Cineart took Belgian distribution
rights. Support also came from French pay-TV company Canal Plus, Gallic
free-to-air broadcaster France Televisions, Belgian teleco VOO and
Belgian television operator Be tv.
“All of that adds up to a decent amount to put into the budget,” with the risk spread around, O’Brien says.
“’Jimmy’s Hall’ was at the top end of our budget scale,” says O’Brien,
while “I, Daniel Blake” was made on a “modest budget,” though she
declines to state the amount. [This, with grants of around £500k from BFI/National Lottery and an EU fund (see Daily Mail + BFI links) suggest a budget of around £1m]
EXECREVIEW - Majors + TV boom putting squeeze on smaller movies
A combination of an increasingly risk-averse Hollywood movie system
addicted to blockbuster franchises and the global explosion in
mega-budget TV drama is putting the squeeze on smaller films. Cannes
prize-winners are among the few lower-cost productions that are
guaranteed a berth in the modern cinema market.
The UK is a
sombre case study for the mid-to-low-budget film industry. The number of
domestic UK films costing from £500,000 to about £30m to make, such as
T2: Trainspotting and Florence Foster Jenkins, fell from 77 to 60
between 2014 and 2015. This is the lowest number made since 2006,
according to annual figures published by the British Film Institute
(BFI). The number of small to mid-sized budget co-productions, funded by
mostly European producers, such as the Oscar-winning The Lobster, and
I, Daniel Blake, fell from 37 to 30 – a level not seen since 2008.
... says David Hancock, a film analyst at IHS Markit. “The Theory of
Everything, films with budgets of that sort of range, are quite often
the first to get the squeeze.”
He cites the mechanics of the $11bn (£8.5bn) US box office as a
perfect example of the difficulties facing film-makers who lack big
budgets. “Films from the major studios take more than 90% of that,” he
says. “That leaves about 650 films in the US chasing 9% of the box
office.”
As well as the changing focus of the film industry,
pressure is being ramped up by the boom in big-budget drama flooding TV,
typified by shows such as Netflix’s £100m co-production The Crown.
In
the US the number of scripted shows being made annually has more than
doubled since 2010 to more than 500 this year; Netflix recently revealed
it has 90 original productions under way in Europe alone – Sky has 80 –
and traditional broadcasters such as ITV and the BBC have upped their
game with huge hits such as Broadchurch and Line of Duty.
“There is not a lot of difference between high-end TV and many films
these days,” says Richard Johnston, chief executive of Endemol Shine UK,
maker of forthcoming dramas including the BBC’s Troy and Sky’s Tin
Star. “Most drama now is a minimum of £1m an episode and the quality and
the experience is very high. And the way the market has changed means
that is where a lot of the money and funding now is.”
The BFI
says the figure for inward production investment in TV, mostly from US
companies such as Amazon, Netflix and HBO, nearly doubled from £252m in
2013 to a record of almost £500m last year. This boost has been in part
fuelled by a film industry style tax break for glossy shows costing at
least £1m an episode to make which was introduced in 2013. By contrast,
the spend on UK domestic films dropped to £198m in 2015, the lowest
level since 2007.
The lure of pots of money, and the overlap of
skills, related to glossy drama has drawn many of the UK’s well-known
film production companies to expand into the sector. Working Title,
arguably Britain’s best-known film producer, Ridley Scott’s Scott Free
and Heyday – producer of the Harry Potter films, the Paddington films
and Gravity – have all launched TV divisions in the last few years.
However, last week Entertainment One, distributor of films including La
La Land, Arrival and Luc Besson’s forthcoming $180m Valerian and the
City of a Thousand Planets, said it was getting out of small-budget
films. Following a similar model to the Hollywood majors, the Canadian
media group said that its film strategy will now focus on “producing and
sourcing a reduced slate of premium films”.
MARK COSGROVE (Watershed)
'Mark Cosgrove Cinema Curator at Watershed and Chair of the Film
Hub South West & West Midlands feeds back on weekly Watershed
programming successes and challenges and hopes for up-coming titles.'
[24 October 2016] In the back of my mind I wondered whether Ken Loach’s state-of-the-austerity-nation address I, Daniel Blake
was going to engage a big audience. It is undoubtedly the filmmaker at
his most distilled (and angry) bringing to mind this portraits of
contemporary British working class life: Cathy Come Home and Kes but could I, Daniel Blake
replicate those films’ impact? On the basis of our admissions - and
response from audiences - this weekend Loach has achieved it. I Daniel Blake
registered one of our highest opening weekends with tears and applause
during and after each screening. Here are a couple of comments: [the site carries pics of letters received, including from an emotional 15 year-old]
[31 October 2016] I, Daniel Blake continued its powerful
emotional impact with an insignificant drop in its 2nd weekend.
Audiences responses have been in incredible. We - MA Curation student
Dave-Taylor Matthews and I - wondered if Loach could have the same
impact today as his Cathy Come Home did in the 60s which was watched by a quarter of the population on TV. I, Daniel Blake
certainly seems to be generating a national conversation with plenty of
press/social media and Ken appearing on Question Time. Credit must go
to Eone who have positioned the film brilliantly and also released it on
just the right scale, increasing prints in week 2.
Dave had organised a Cinema of Dissent season around I, Daniel Blake picking up on Loach’s Cannes speech. The season included Leviathan, Taxi Tehran, Cathy Come Home and a talk by Cathy Come Home producer Tony Garnett which all individually attracted 80 plus admissions and helped build on the debate generated by I, Daniel Blake.
Elsewhere at Watershed it’s been one of the quieter autumn weekends: I, Daniel Blake and Nocturnal Animals were the highest performing but they are definitely winding up in their 5th and 4th weeks.
[23rd November] Elsewhere at Watershed it’s been one of the quieter autumn weekends: I, Daniel Blake and Nocturnal Animals were the highest performing but they are definitely winding up in their 5th and 4th weeks.
Have you ever wondered how much it costs companies to get their ads on TV?
Here's a great article which provides a range of examples, from the big terrestrial channels (thats BBC1, BBC2, ITV1, C4, C5 - though the BBC doesn't carry any ads as its funded by a compulsory license fee of around £150 a year per household) to smaller, niche digital channels...
Examples: a 3-second ad on primetime ITV1 can cost £30,000, but on digital channels such as the Horror Channel and Animal Planet daytime ads can cost less than £50 - you can even get an ad on some of BT Sports' less popular strands for ... £5!!! The article gives the rate for Hollyoaks on C4, a show with a similar audience to BBC3's Class.
Its tempting to suggest viewing the EdS example with the audio off, but sadly you couldn't analyse the editing properly then...
There are many ways to approach analysing one, or comparing two, music videos. The key for you is to ensure that you give SOME consideration to ALL 4 Key Concepts: Media language, Audience, Representations, Industry ['Institutions'] - MARI Christmas!
Lets start with the one that may seem least obvious, INDUSTRY.
THE TWO VIDEOS
THE SMITHS: "This Charming Man"
ED SHEERAN: "Bibia B Ye Ye"
APPLYING KEY CONCEPT INDUSTRY
Your 1st question is: major label or Indie?
However, you can also look at the distribution of the video itself; its number of views; and the same for the track on the likes of Spotify.
You have 4 Key Concepts to carefully consider throughout the course: MARI...
The clip below contains a mix of stereotype and countertype for you to consider. This show was broadcast in the pre-digital era on a mainstream channel, therefore it couldn't simply target 'older' people as its primary target audience. How does the use of countertypes and stereotypes widen the potential target audience for this show?
Skip to the bottom for more videos which help put Class in context
HOMEWORK FOR MONDAY 18TH: Storyboard this trailer. Drawings don't need to be complex - stick men/shapes are fine. Denote (write) the basic framing (ELS-ECU range; 2-shot, OTS etc) and angle (LA/HA/MA/DA; worm's eye; helicopter shot). Comment on the media language used.
NEW DRAMA STORYBOARDING TASK: BBC3 is a youth (15-34) channel. BBC4 goes for an older, upmarket audience, and is launching a new drama series called Home, about the goings on in a retirement ('old folks') home. Your job is to come up with a storyboard of at least 12 shots for a trailer that (1) sets the scene (2) introduces 3 key characters (3) one of which is a terrifying bully. EXTENSION: If you have time, you can also add notes on the non-diegetic music you would use; how costume or props would signify or connote[symbolize]character; and any transitions or SFX you might use.
YOUR BBC4 DRAMA - QUICK DECISIONS TO MAKE: (A) TWIST Like Class, is there a twist or 'hybrid' element? It adds Dr Who sci-fi to the school drama, yours can be outrageous too. (B) CHARACTERS - decide on the age, gender and position (resident or worker, manager or owner) HERO - a resident or a worker/boss? VILLAIN/BULLY - a resident or a worker/boss? Male or female? Age? 3RD KEY CHARACTER - a sidekick, love interest, perhaps the boss/owner? Male or female? (C) SCENES TO INCLUDE IN TRAILER You might have one longer scene, but include some shots from multiple scenes just as you'd expect a trailer to. Think about shots that help establish the setting; the nature of characters (eg angles, two shot); create some mystery.
DOWNTON ABBEY, ITV SEASON 1 TRAILER
...
Shoes like Class arguably exist because of the high school/horror hybrid Buffy the Vampire Slayer, which also blended comedy and romance into its hybrid genre approach. We call an early influential example, almost a template for further efforts, an archetype.
Here's a longer Class trailer (the 19 seconds trailer is a teaser trailer) which should give you a better idea of how the show works.
We will explore and discuss one example as a class, and your task will be to summarise your findings on a PowerPoint for the lesson on Friday 8th September, including screenshots to illustrate. Homeworks will usually be for Tuesdays.
You have two weeks to complete/improve your summer work, submitting for Tuesday 19th September lesson, applying learning from Miley and other examples (as PowerPoint or Word).
The following 5 steps are one simple, quick way of exploring a music video. You should see the link to the Key Concepts (MARI). There is much more you could also consider, and there should be plentiful use of precise terminology as you go.
STEP 1: BASIC MEDIA LANGUAGE As we view, shout out if you see a shot type or angle we have not seen yet. Make a note, including the timing, so you can easily get a screenshot. EXTENSION: can you link this to any of Andrew Goodwin's points? (He wrote a book in which he set out the features of media language that defines the music video format - you have notes on this)
STEP 2: ASSESSING THE MEDIA LANGUAGE What is typical about the media language we've seen in this video? [Again, it will boost your grade to draw on theory such as Goodwin's] What media language do we think is typical of music videos? Is there anything that is unusual (atypical) for the music video format? Does it make any difference to the media language if we think more about genre? [As part of your homework, count the number of cuts in the video EXTENSION: work out how many cuts that makes per 60 seconds. HINT: Convert 3:41 to seconds]
STEP 3: WHO IS THE AUDIENCE? Remember to use your handouts to keep key terms/concepts in mind (eg uses and ...? theory) Who do you think is 'the' audience, and why? [Think about why I've written 'the' audience, and be specific with your evidence]
STEP 4: STEREO/COUNTERTYPE OF GENDER? Is this stereotypical, counterypical ... or both? Would a feminist approve? EXTENSION: Would a post-feminist approve? Are there other aspects or themes of representation you want to raise?
STEP 5: WHAT IS VEVO? Explain clearly who/what this is.
What terms can you use from your film work to help explain the company types? Use these again to denote (state) and explain the type of record label or distributor that Miley Cyrus is signed to.
OPTIONAL STEP 6: CAN YOU IMPROVE NOTES BY MAKING LINKS BETWEEN TOPICS? Now you have considered some key aspects of the video you might be able to improve, extend your earlier notes and analysis. Perhaps you can see themes you'd like to write about under your own heading, not the simple single Key Concept-linked headings I've used. Ultimately you will be submitting 12 pages of evidence which samples or summarises your research AND pre-production work (location scouting, drafting, costume, make-up, audience feedback etc). You don't need to immediately start on laying out beautiful Word documents (PowerPoint may help you to produce good notes quicker) - focus on building up well-evidenced/illustrated research that you will be able to adapt.
Even better this time round: The Crystal Maze, Twin Peaks and our golden age of TV reboots
https://www.theguardian.com/tv-and-radio/2017/jun/23/the-crystal-maze-twin-peaks-golden-age-of-tv-reboots?CMP=Share_AndroidApp_Blogger
OPTIONAL: You will also have returned work from assignments 1 and 2, and can get ahead by re-drafting these during the summer.
As explained, email replies will be minimal until late July, but you will get a response. You should use your Office365 account to do so - and look out for new resources being added in August (which will be announced through Office365). You need to access your Office365 mail and click to join the class you've been invited to!
There are similarities with your magazine cover star and film leads in what you need to consider and be prepared to write about:
AUDIENCE: Everything comes back to this in the end; all decisions need to be justifiable with reference to target audience. Remember you can split up and discuss the audience (type) in many ways:
primary (main; core), secondary
mainstream (eg a family audience!), niche
four quadrant (really a film term - say so if using it - but still a useful concept)
ABC1C2DE (socio-economic groups: high to low incomes, where ABC1s are targeted with complex, sophisticated media productions and C2DEs with simpler, less sophisticated productions; your range may be any range within this, eg C1C2DE for a gameshow with ANY element of sophistication or audience (intellectual) challenge
sophisticated, upmarket (ABC1) and tabloid, downmarket (C2DE) is another way of describing these
Uses and gratifications model!!! Also vital for...
your idea would be pitched to a digital channel, NOT a terrestrial or free-to-air channel
they've asked members of the public to pitch, perhaps further connoting low budget...
it must have a USP
you'll quickly see there are MANY competing game shows
what will make YOURS stand out?
it must appeal to all the family, younger, older, male, female (four quadrants)
look at how shows like Family Fortunes tried to appeal to a family audience
think carefully about Key Concepts Representation/Media Language: the presenter/s, set, contestants, task or competition - and difficulty level of any questions or challenges (can younger viewers engage, or (U+G theory!) identify?)
the programme title itself is very important - and, just like a magazine masthead, you need to plan the look of this: you could search for a specific font and mock this up, just be prepared to denote the font (serif, bubble, case, colour etc)
"the focus on the family audience must be clear from the opening title sequence"
be prepared to storyboard your title sequence
the slot is Saturday evening primetime, scheduled for autumn
research what shows currently hold these slots
a good sign of success is it coming back for more than one year or season!!!
viewers at home must be able to play along in some way: audience interactivity, engagement
social media/e-media are vital to promoting the show and brand + increase the audience
this could also be about monetising: SMS/premium rate phone voting or competition entry, but also (freemium?) apps, board games, DVD games etc
be prepared to draw a website, app or social media home page (or more)
research existing examples
your idea needs to be backed up with evidence from existing, successful game shows
