Sunday, 6 January 2019

CSP NEWSPAPER INDUSTRY

I may spin off further posts, but I intend to build up hub posts on each CSP. On newspapers there will be a post for the Times; Daily Mirror; and the wider industry/key terms. Note that its likely the CSP text will change each year - the newspaper editions will be updated - but the two chosen CSP newspapers are unlikely to change. They have been chosen to reflect a binary opposition of tabloid v quality, left-wing v right-wing, and British v globalised ownership.

2021
VALUE OF NEWSPAPER COMPANIES SHRINKING
Guardian. A large number of regional papers, many priced not long ago at higher than the combined sale price of £10m, have been bought by a new group. Reach rejected a £50m deal in 2019, deciding instead to launch online-only rivals like Belfast Live and Edinburgh Live. Johnston Press had paid £570m for the Yorkshire Post and other regional papers in 2002, plus £160m for The Scotsman group in 2005. A deal nearly as bad as Murdoch's billion dollar purchase of MySpace (sold for $1!).


2020
Guardian approaches 1 million subscribers. Dec 2020.


BASIC DESCRIPTION:






KEY POINTS/THEMES/ISSUES:







DIGITISATION, DISRUPTION, CONVERGENCE; CIRCULATION DECLINE + AD MIGRATION:








KEY THEORIES TO APPLY: 
CONVERGENCE/DISRUPTION/WEB 2.0:
GLOBALISATION:
CONCENTRATION OF OWNERSHIP:
TABLOIDISATION:







RESOURCES FOR INDEPENDENT READING/RESEARCH:
EDUQUAS hub for student resources; lots of great stuff including sample analyses and theory guides.
BBC revision guide.
Guardian terminology guide.
Quizlet flashcards.
AQA key terms.
A linguistics (like English) guide - advanced terms, but a short feature overall.
AGENDA-SETTING long article (you could pick a detail/quote from it) showing how despite circulation decline the press continues to set the news agenda followed by the broadcast media. This is especially true of the right-wing press.
Wilby: New Statesman on the history of the press, and its failures in the online age.
Journalism.org US-centred 2018 factsheet on the newspaper industry.
DB NB: The trends playing out in Britain are accelerated in the US, which offers a good picture of how things will develop for the UK press industry.
MediaReg - my blog specifically on media regulation, with lots of detail on IPSO and its predecessor the PCC (press regulators) and other aspects of the industry.
MediaKnowItAll - nice, graphically presented intro to key parts of analysing a front page.
Regional newspapers (ScotsLaw) - gives you an idea of the range of non-national papers
MagForum - its an out-of-date site, but still full of great info. If you're unsure about what's out of date you can check with me
Euromyths - how the Mail etc consistently flouted Editors' Code Clause 1 (Accuracy)

Roy Greenslade: do newspapers have a future? 2 clever uses of ads could help...
Great article, lots of useful detail:

  • there are 3 dominant owners in the REGIONAL UK press (JPI Media: 200+ papers including the i; Newsquest 165, Reach 260). Note that Reach is 1 of these 3!! It 'is trading profitably but regularly closes or merges titles'. Like the Indie going online only, this is 1 sign of the industry's struggles.
  • Newspapers produce more news than radio/TV/web combined: 'When the government’s review into the sustainability of high-quality journalism was launched last year, it was claimed that newspapers produced more original journalism than broadcasters and websites combined.'
  • the digital disruptors, non-newspapers, are having the same problem as papers in making ad-funding work: 'BuzzFeed is to cut 15% of its staff, while Verizon Media is seeking 7% cutbacks at newsrooms such as Huffington Post, AOL and Yahoo.'
  • 'Rowly Bourne, co-founder of a startup called Rezonence, believes he can persuade advertisers to pay a sensible amount for their ads by providing them with proof that the ads have been read and understood. ... He argues that publishers are making as little as 50p per reader per year from digital ads. ... “I believe there is a better way,” he says. “Instead of a paywall, we call it a freewall. It’s a simple cost-per-engagement mechanism in which readers are presented with a single advertisement. In order to read the full article, they are required to answer a relatively simple question below the ad. This proves to the advertiser that the readers have paid attention to their brand.” ... According to his company’s own estimates, freewall access to a site by, say, 10 million users would produce more than £10 per reader. By contrast, it is doubtful if paywalls produce 60p per reader.'
  • 'Dominic Young, founder of a startup called Agate, believes he can persuade readers to pay for access to newspaper and magazine content ... ' His idea is for micro-payments. 'He has developed a method aimed at encouraging readers to make payments into an online wallet. They pre-pay an amount into the wallet, which gives them access to a range of outlets, and the price of each article is deducted by the publisher. Each site can charge as much or as little as it thinks appropriate. When the wallet is empty, the reader can top it up.'

THE DIGITAL DISRUPTORS ARE ALSO STRUGGLING TO MAKE AD-FUNDING WORK
As mentioned in the Greenslade article above, new media sites like Buzzfeed that are partly responsible for the press industry's huge loss of younger readers, are struggling to get enough revenue to survive. They also find it hard to make enough from ad revenues.
FRONT PAGES + POLITICAL BIAS ON PM MAY'S BREXIT VOTE
Nice example of the left-/right-wing bias coming through. Broadly speaking the right-wing papers support Brexit and are very hostile to the EU, but left-wing papers don't think Brexit should happen and are quite pro-EU. PM (Prime Minister) May is a Tory (Conservative), so she tends to get positive coverage in the right-wing papers, and negative in the left-wing press.
EXAMPLE OF LEFT-WING PRESS HOSTILITY TO PM MAY
This cartoon is by The Guardian's Steve Bell. He also portrays Jeremy Corbyn as a crazy old man - Corbyn is left-wing but too left-wing as far as the Guardian is concerned!
DAILY MAIL LABELLED FAKE NEWS
'Visitors to Mail Online who use Microsoft Edge can now see a statement asserting that “this website generally fails to maintain basic standards of accuracy and accountability” and “has been forced to pay damages in numerous high-profile cases”.
The message, which is produced by a third-party startup called NewsGuard, tells readers to proceed carefully given that “the site regularly publishes content that has damaged reputations, caused widespread alarm, or constituted harassment or invasion of privacy”.
It gives Mail Online, one of the world’s biggest news websites, one out of five on credibility – the same level as the Kremlin-backed RT news service.'
By the way, if you see someone described as 'red' its a right-wing way of attacking left-wing politicians (in this case a union leader). Think of the old USSR flag (it was red!).
Part of the criticism of the Mail website is that they 'farm' news - most of their online 'reporters' basically steal reportage from other sources + re-write it. There have been scandals across Europe recently about such plagiarism (copying from other sources without saying so); trust in the media is very important in a democracy.
MURDOCH ASKS GOVERNMENT TO ALLOW HIM TO INFLUENCE SUNDAY TIMES
- TIMES MADE £10m PROFIT IN 2018
- BUT NEWS UK MADE £90m LOSS!
That may seem a strange idea - he owns it, and the paper clearly reflects his personal right-wing views (it wasn't so right-wing before he bought it). But to be allowed to buy BOTH the Times AND Sunday Times he had to agree to legally guarantee he wouldn't interfere with the 'editorial independence' of the paper. Editorial has 2 meanings: news content (as opposed to columns and opinion pieces) but also, confusingly, the daily column in which a newspaper gives its views on issues (the editorial; news content is all editorial).
At the moment the Sunday Times is run as a separate paper with its own editor and staff. Murdoch argues the tough conditions in the press market means he should be allowed to make job cuts by sharing the staff on the 2 papers.
'Last week, the publisher of the Times and Sunday Times revealed a pre-tax profit of £9.6m in the year to 1 July 2018, up from a loss of £6.5m a year earlier, in its most recent publicly available filing. Turnover was up 2% year on year.
The subsidiary that publishes the Sun and Sun on Sunday revealed that its pre-tax losses more than tripled year on year to £91.2m for the same period. Turnover fell 5%.
News UK said total advertising revenue for the year increased for the first time in seven years, with continuing declines in print more than offset by growth in digital advertising.
Murdoch moved to buy the Times titles following his 1968 move into the British newspaper market, beating Robert Maxwell to buy the News of the World, the UK’s highest selling newspaper, and a year later the ailing Sun, which he reinvented.'




SAMPLE EXAM-STYLE QUESTIONS:








LESSON MATERIALS:



CSP NEWSPAPERS DAILY MIRROR

I may spin off further posts, but I intend to build up hub posts on each CSP. On newspapers there will be a post for the Times; Daily Mirror; and the wider industry/key terms. Note that its likely the CSP text will change each year - the newspaper editions will be updated - but the two chosen CSP newspapers are unlikely to change. They have been chosen to reflect a binary opposition of tabloid v quality, left-wing v right-wing, and British v globalised ownership.


Newsquest bids for JPI to create UK regional press powerhouse

https://www.theguardian.com/media/2019/nov/12/newsquest-bids-for-jpi-to-create-regional-newspaper-powerhouse?CMP=Share_AndroidApp_Gmail

BASIC DESCRIPTION:






KEY POINTS/THEMES/ISSUES:







DIGITISATION, DISRUPTION, CONVERGENCE; CIRCULATION DECLINE + AD MIGRATION:








KEY THEORIES TO APPLY: 
CONVERGENCE/DISRUPTION/WEB 2.0:
GLOBALISATION:
CONCENTRATION OF OWNERSHIP:
TABLOIDISATION:







RESOURCES FOR INDEPENDENT READING/RESEARCH:
Slideshare - ppt by another teacher which focuses on an edition reporting Trump's election (see Times post for another looking at that paper's coverage).
DAILY MIRROR ONLINE EDITIONS/APPS:
Tablet app; £4.99 a month (1 month free trial) = about 23p a day, or 1/3 of the cover price
They didn't start charging until 2016 (PressGazette), the last UK newspaper to have their tablet edition free. Their e-edition page offers 4 platforms: Apple's app store, Google Play, Amazon's Kindle Fire, and Windows Store - there is also a separate international edition available on the 1st 3 (not Windows store).
Owner Reach has 12 newspaper apps, including for regional papers like the Huddersfield Daily Examiner, and the Mirror's Scottish twin, the Daily Record. The Android app is also £4.99 a month, including both the Daily and Sunday Mirror.
Stablemate papers the Express and Star each have their own apps under the banner of Express Newspapers.
They have a wide range of social media platforms, including accounts for specific topics, including FB (main account + 18 more), Twitter (1 each for Daily/Sunday Mirror + 21 more interest areas eg @MirrorCeleb), 3 Instagram accounts, and Pinterest and Google+ accounts. Note the lack of Snapchat (younger) or Reddit (more tech-savvy, sophisticated).
Nonetheless, they have joined many other papers in calling for tougher regulation of the very same social media they use (Aug 2018 Mirror leader column)





THE CSP TEXT 2019 exam:









THE CSP TEXT 2020 exam:







THE CSP TEXT 2021 exam (tbc):








KEY CONCEPT MEDIA LANGUAGE:









KEY CONCEPT AUDIENCE:









KEY CONCEPT REPRESENTATION:









KEY CONCEPT INDUSTRY:









SAMPLE EXAM-STYLE QUESTIONS:








LESSON MATERIALS:




CSP NEWSPAPERS TIMES

I may spin off further posts, but I intend to build up hub posts on each CSP. On newspapers there will be a post for the Times; Daily Mirror; and the wider industry/key terms. Note that its likely the CSP text will change each year - the newspaper editions will be updated - but the two chosen CSP newspapers are unlikely to change. They have been chosen to reflect a binary opposition of tabloid v quality, left-wing v right-wing, and British v globalised ownership.


CSP MAGAZINES the wider industry, key terms

I may spin off further posts, but I intend to build up hub posts on each CSP. On magazines there will be a post for Tatler; Reveal; and the wider industry/key terms.




BASIC DESCRIPTION:






KEY POINTS/THEMES/ISSUES:







DIGITISATION, DISRUPTION, CONVERGENCE; CIRCULATION DECLINE + AD MIGRATION:

Even the iconic Q magazine may go as Bauer considers 10/100 brands in the light of coronavirus losses. (May 2020)

Between the covers: how the British fell out of love with magazines

https://www.theguardian.com/media/2019/sep/14/between-the-covers-how-the-british-fell-out-of-love-with-magazines?CMP=Share_AndroidApp_Copy_to_clipboard





KEY THEORIES TO APPLY: 
CONVERGENCE/DISRUPTION/WEB 2.0:
GLOBALISATION:
CONCENTRATION OF OWNERSHIP:
TABLOIDISATION:







RESOURCES FOR INDEPENDENT READING/RESEARCH:
Conde Nast goes from 2017 profit to huge 2018 loss (Guardian).
Wiki list of UK mag sectors. Separate link for the Wiki A-Z mag listing. It doesn't actually list them all though - so: Tatler Wiki + Nat Mags list (owner of Reveal before Hearst UK)
Compare women's titles to men's like Maxim (Wiki), Esquire (Wiki; covers archive; Amazon kindle listing). GQ (Wiki; Amazon kindle edition).
MagForum - it hasn't been updated for a good while, but still an excellent resource (this link is for women's mags, there are more sections)
Wiki list of UK mags
Magazine.co.uk women's mags listings
Miss Vogue - teen brand
ABCs womens mags Aug 2018 (PressGazette)




THE CSP TEXT:








KEY CONCEPT MEDIA LANGUAGE:








KEY CONCEPT REPRESENTATION:









SAMPLE EXAM-STYLE QUESTIONS:








LESSON MATERIALS:





CSP MAGAZINES REVEAL downmarket women's gossip mag

I may spin off further posts, but I intend to build up hub posts on each CSP. On magazines there will be a post for Tatler; Reveal; and the wider industry/key terms.


BASIC DESCRIPTION:
A celebrity/gossip mass market (downmarket) women's magazine that was closed by publisher Hearst in Sept 2018 after circulation fell by 75%, though Hearst maintains a large portfolio of women's magazines. Originally published by NatMags (Wiki), which Hearst merged with another European acquisition, Hachette Filipacchi Médias (Wiki), in 2011 to form Hearst Magazines UK (Wiki).





CSP MAGAZINES TATLER upmarket ABC1 society mag

I may spin off further posts, but I intend to build up hub posts on each CSP. On magazines there will be a post for Tatler; Reveal; and the wider industry/key terms.






Detail from the 2018 'Media pack' on the publisher site

THE WIKI DESCRIPTION:
Tatler is a British magazine published by Condé Nast Publications focusing on fashion and lifestyle, as well as coverage of high society and politics. It is targeted towards the British upper-middle class and upper class, and those interested in society events. Its readership is the wealthiest of all Condé Nast's publications.[2] It was founded in 1901 by Clement Shorter. Tatler also has editions in local languages in mainland China, Taiwan and Russia. The editions in Hong Kong, Indonesia, Singapore, Thailand, Malaysia and the Philippines are in English. Tatler promotes indigenous British culture by arranging "debutante ball" events in these foreign countries.








KEY POINTS/THEMES/ISSUES:







DIGITISATION, DISRUPTION, CONVERGENCE; CIRCULATION DECLINE + AD MIGRATION:
Amazon Kindle edition







KEY THEORIES TO APPLY: 








RESOURCES FOR INDEPENDENT READING/RESEARCH:

Tatler. Their list of top 10 most read articles on tatler in 2017.
Conde Nast (publisher/brand owner) page with media pack link. Media packs detail audiences that advertisers can target through that media outlet. This is typically updated annually: 2018 pack;
Conde Nast goes from 2017 profit to huge 2018 loss (Guardian).
Conde Nast Wiki.
Mail - Tatler sacks a third of staff (2017)
Vice (2014) on Teen Tatler
Guardian on Posh People: Inside Tatler (2014 TV series)
How fashion brands targeted teens; great 2013 Guardian feature looks at new teen titles (all gone or online only [Teen Tatler!] by 2019) + how teens form a good chunk of adult titles readership. See also Tatler teen section, Miss Vogue + check on industry post
Is Tatler doomed? iNews, 2017





THE CSP TEXT:
The April 2017 front cover, accessible on the website.








KEY CONCEPT MEDIA LANGUAGE:








KEY CONCEPT REPRESENTATION:









SAMPLE EXAM-STYLE QUESTIONS:








LESSON MATERIALS:



Monday, 10 December 2018

CSP TV CLASS

I've referenced this in a few posts but I'll start a fresh post here.

BBC3 RELAUNCH DISASTER: YOUTH NOW SPEND JUST 17 MINS A DAY ON LIVE TV 

‘ the total youth audience for all British television channels has collapsed by 70% over the last decade. The average teenager’s consumption of live television has fallen from almost three hours a day to just 50 minute during this period.’ Guardian April 2022.

AUGUST 2021 - BRITS 6 HOURS DAILY SCREEN TIME AS 60% HAVE STREAMING SUBSCRIPTION

OfCom research reveals the speed with which the deep-pocketed global giants have become a normal part of UK households media consumption. A third of Brits' waking time in 2020 was spent on TV/films/gaming (screentime), up 1 hour on 2019 to nearly 6 hours. Guardian.

MARCH 2021

BBC3 TO RETURN AS BROADCAST STATION! Guardian. BUT...JULY 2021: C4 + Sky lodge protests! OfCom investigation due to report in January 2022. Guardian.


JAN 2021

As Whitaker quits Dr Who a reminder of some advances: Whittaker’s Doctor Who tenure has been considered a success, with the launch show being the most watched for a decade with 9 million viewers tuning in. The show has also evolved during her time with a virtual reality episode released in 2019 and a mini DIY episode airing in March shortly after national coronavirus lockdown measures came into force. (Guardian)


C4 moving to online only? Nov 2020

Guardian reports that C4 is looking to double its online ad revenue (it currently relies heavily on TV ad income) and increase the uptake for All4+, the £3.99 monthly ad-free subscription to it's catch-up service. This is seen as pre-empting the Tory government review of PSB, with the Tories frequently calling for C4 to be privatised.

It said it hoped to make 40% of its revenue from digital advertising and other sources of revenue not linked to the traditional TV market by 2025 – around double the current amount. As part of this it wants more people to pay for All 4+, the ad-free version of its catch-up service, which costs £3.99 a month.


Channel 4’s annual programme budget of £660m a year makes it a relative minnow compared with the likes of the BBC and Netflix, which is investing more than $1bn (£750m) just in UK-filmed productions this year.


The culture minister, John Whittingdale, a longtime proponent of privatising Channel 4, has raised concerns recent months that the broadcaster’s business model may struggle to survive in the face of competition from the likes of Netflix.

Is BBC3 returning to TV? (May 2020)

...
BBC gets a hand to compete with Netflix et al 

BBC iPlayer can show programmes for a year instead of 30 days.


...

Sunday, 9 December 2018

RADIO INDUSTRY

IN THIS POST...
Lots of general links/docs/resources to broaden your knowledge and understanding AFTER some contemporary news updates, especially around the regulation of radio and disruption of online, converged devices...

JAN 2023: BAUER BECOMING RADIO FORCE
Guardian. Local radio is in flux with both commercial chains & the BBC cutting local output. Bauer have bought many local stations and then rebranded them with a national station like GHR, Greatest Hits Radio. They also own Magic and Absolute Radio, which has multiple niche brands itself. The article also compares the audience demographics of BBC R2 and GHR.

SEPT 2022: INDIE RADIO CRASHING UNDER WEIGHT OF ENERGY BILLS
Guardian. Ara would be the Luxembourg equivalent of the UK Indies. This article features a range of stations I hadn't heard of myself. The comments are interesting too - like some others I wonder if they can make subscription work like so many podcasters have.

OCT 2021: BBC WARNS ALEXA etc KILLING RADIO, DEMAND AD BAN
Guardian. The Beeb together with its commercial rivals has asked for a law to ban smart devices/assistants like Echo, Alexa, Siri from inserting ads into radio broadcasts. They don't currently do this ... but the strong suspicion is they will (just think of how YouTube works).
'The BBC is particularly concerned by research suggesting that when BBC material is consumed through a smart speaker or other third party device, audiences are substantially less likely to mentally associate it with the BBC. This has potentially enormous implications for the future of the licence fee and convincing audiences to pay for the BBC in the future.'
A campaign to legally guarantee that new media carry radio "free to air" parallels that to ensure the traditional PSBs get prominence on EPGs (see Guardian).
FM is set to continue until 2030 (originally to be switched off in 2015!) with many rural areas reliant on it. The government report misses the point here that the DAB signal is also patchy in urban areas too - I was able to pick up ONE station in my Yorkshire home a few years back, but the full range on FM. However, AM/MW (especially important for speech radio like R5 and Talk Radio) faces switch off in a few years.

'The British radio industry is facing a demographic timebomb. In the new report, it has renewed calls to scrap regulations that limit the ability to rebrand stations and change formats, as well as asking for continued government financial support for the Audio Content Fund to produce material for under-served audiences.

Though overall radio listenership remains high, it is much lower among younger listeners and people from ethnic minority backgrounds, many of whom feel they are not represented by existing stations and are instead switching to podcasts and streaming music services.'






RAJAR infographics (pdf); UK's most popular radio stations (YouGov); Wiki: UK radio stations; history of radio (techwholesale); BBC bitesize radio history/industry; Wiki: timeline of UK independent radio; history/development of UK radio (media.info)

https://www.theguardian.com/music/2020/apr/21/ronan-orahilly-pirate-radio-godfather-made-a-sea-change-in-british-pop




https://www.loudersound.com/features/why-doesnt-your-band-get-played-on-the-radio-heres-the-ugly-truth

BBC Bitesize summary is a really good overview, using multiple useful terms, in an easy-to-digest format as the name suggests!

Lengthy overview of radio 1



General overview



Case studies on how radio/social media work in synergy









Saturday, 1 December 2018

TV INDUSTRY CONVERGENCE Facebook YouTube rival streams Buffy

I'll gather more on the TV industry (wider context) in this post.

Note: the article linked contains some strong language (it's not necessary to read it).

The basic point is that Facebook is now commissioning original TV series as well as distributing classics, in this case the 7, 5 and 1 season of Buffy, Angel and Firefox, all Joss Whedon produced. (The site takes a hard feminist line on him personally, but the useful point is the accelerating convergence of social media and TV/film/music/games production and distribution.

Up to $100m a year to stream Friends!!!
https://www.hollywoodreporter.com/live-feed/friends-inside-netflix-warnermedias-new-80m-streaming-deal-1166238

CSP Beats Radio

Radio Garden app furthers globalisation of radio. (Guardian) Nice phrase from its Dutch founders: transnational encounters. It offers 30,000+ stations from across the globe.



https://9to5mac.com/2018/11/30/iheartmedia-radio-apple-music/

https://www.dazeddigital.com/music/article/42086/1/new-radio-station-foundation-fm-female-dj-s

https://www.youthmusic.org.uk/youth-music-awards-judges

https://www.fantasynamegenerators.com/dj-names.php

https://www.bbc.co.uk/news/entertainment-arts-40960836


http://grmdaily.com/julie-adenuga-interview

We want people to feel they have a home': No Signal, black Britain's new radio station

https://www.theguardian.com/music/2020/jun/16/we-want-people-to-feel-they-have-a-home-no-signal-black-britains-new-radio-station?




Thursday, 22 November 2018

CSP ZOELLA has she had it?

...
Instagram for under 13s. Guardian.
Alcopops, sweets-flavoured vapes and this, all striving to hook young consumers into long-term habits. Despite the presumed PR slant on this (look, we're being proactive in protecting children!) presumably there will be a considerable backlash. There's also no apparent tightening of methods to more effectively block young people from the main site.

2021 JAN
JOJO ALSO IN TROUBLE OVER MERCH...
BBC reports on sexual Qs in a JoJo board game produced with kids channel Nickelodeon.

DEC 2020 World YouTube leader is a 9year-old warning $30m from streams. Guardian. 


OCTOBER 2020 ZOELLA'S A TO Z COMPANY BUYS £2M PROPERTY. Guardian. + Top 100 global influencers with Dwayne Johnson earning up to $1m per post.


October 2020 Influencer trade union? £15bn global industry!!
Yet the influencer industry – estimated to be worth £15bn worldwide by 2022 – can and does exploit workers, many of them young women. In 2018, American technology reporter Taylor Lorenz revealed that the talent management agency Speakr owed influencers thousands in unpaid fees. The influencers Lorenz interviewed had posted ad campaigns orchestrated by Speakr – whose clients include Ford, Disney, Microsoft and Sony – but their invoices remained unpaid for months. A then 22-year-old influencer who was owed $4,000 (£3,100) by Speakr took the company to a sma

More bad publicity for Zoella, who apparently did well financially during the lockdown. Her £25k/pa office manager (duties also include walking the pug!) is having her wages subsidised by the government, leading a Tory MP to call for government investigation! That annual wage just happens to be how much she can charge for a single sponsored Insta post!

ZOELLA LINKS (subscriber figures updated May 2020)

YouTube 
Zoella (11.4m subs, down from 12m in 2017); Zoe Suggs (4.8m);
Alfie Deyes (5m; as Alfie Deyes vlogs 3.8m);
Joe Suggs (as ThatcherJoe, 8m; ThatcherJoe vlogs 3.6m; ThatcherJoeGames 1.8m)

Insta 
Zoella (1.2m); Zoe Suggs (9.4m),
Alfie Deyes (3.9m), Joe Sugg (5.5m)

Twitter 
Zoella (200k), Alfie (5m), Joe Sugg (5.2m)

Facebook
Zoella (2.4m), Alfie (1.5m), Joe (2.2m)

Website
Zoella.co.uk.

Tie-ins 
WH Smith, Boots

UGC - fan-made sites like Zoella Beauty (Facebook...242 subs!). Fan-made Snapchat? JoeSuggUpdates Insta (1k) + dailyvloggersuggs Insta (1k)

ESPECIALLY USEFUL ARTICLES!
ALFIE: 2019 profile of Alfie's business (Gdn). His PR firm, CarverPR.
Kylie Jenner was making £1m per Insta post!




















To successfully study Zoella, you need to look at specific details of the media language from a range of videos/vlogs AND other social media (especially Insta) to back up any analysis of how she targets an audience. The representations are important - typically highly gender normative, and hetero-normative too when you consider how much she features her boyfriend. Socio-economic status is interesting too. Now she's hit 30, there's an obvious impact on her ability to exploit identification with tweens and teens (but she does broadly appeal to a 15-30+ female audience). Its really very easy to apply the full uses and gratification PIES scheme to her - but make sure you're armed with specific, precise details from specific, precise examples!!!

Alongside this, we need to be aware of how web 2.0 has enabled 'ordinary people' like Zoella to become millionaires - what are 'social influencers'? 
businesses pay influencers with more than a million followers $10,000 or more for a one-off post endorsing their product (Guardian, 2020)
We need to look at the wider industry context (including the pandemic's challenge to the economics of such stars, with so many companies cutting back on marketing spend, and so many stars being attacked for whining about lockdown as they reside in their large homes). There's also the issue of changes in advertising regulation to tackle product placement where the audience isn't informed - and Zoella has been a particularly high profile example of this. She even released an apology video (as she did for the advent calendar, eventually) - and she's been found guilty again very recently!!


Zoe Sugg has played with the dual identities of Zoella and Zoe. Its interesting that she hasn't uploaded onto her Zoella YT channel for a year, but has been busy on her Zoe Sugg channel, which only has a bit less than half of the subscriber numbers. Its likely that this is a response to the negative publicity that Zoella has had, and an attempt to double down on the sense of openness and authenticity that are so crucial to a social influencer. She's played around with make-up free shots and dialled down the glossiness a bit, though her Insta remains a festival of glam colour on the whole, and what she's actually posting on remains fairly vacuous and shallow (though I write as a 40-something male, so I acknowledge that's a potentially gendered, age-related viewpoint - Stuart hall would of course agree!!).

Its a brave move stepping away from an extra 7 MILLION subscribers, but surely it is because the Zoella brand has been damaged by the product placement controversy, advent calendar, and growing sense of clinging on to other more currently popular or zeitgeisty figures like her own brother Joe Suggs and of course Alfie Deyes, her boyfriend.




Has the pandemic doomed social influencers like Zoella?
Over the past decade, influencer culture has reshaped how brands reach consumers – the influencer marketing industry was worth around $6.5bn in 2019, and almost half of marketers spent more than 20% of their budget on influencer posts. The combination of accessible celebrity and trusted endorsement allowed companies to target their customers in a more tailored way.Payment for posts reflected this – businesses pay influencers with more than a million followers $10,000 or more for a one-off post endorsing their product.



Zoella's 2019 Xmas (on Dec 16th!)
Useful as it showcases -
  • the fakery: she's held a whole Xmas day, gift unwrapping and all, 2 weeks (assuming a quick edit) before Xmas
  • the access-all-areas image. Fans are able to see inside this 'special' family occasion, meet the wider family etc. Basic U+G: personal identity + escapism (its easy to work in all 4 PIES)
  • endorsements? I haven't watched it all, so am only speculating - but I imagine she did this so early to cash in pre-Xmas advertising. By Dec 24th all the big, expensive campaigns have been pulled.
  • amateurism v slickness: she's now got slick cartoon graphics! But we still get the cam-in-car simplicity too.



Fake online influencers a danger to children, say campaigners

https://www.theguardian.com/media/2019/nov/04/fake-online-influencers-a-danger-to-children-say-campaigners?CMP=Share_AndroidApp_Gmail



https://www.popbuzz.com/internet/youtubers/zoe-sugg-charity-neon-sign-price-bag-and-bone/
https://thetab.com/uk/2018/11/23/the-42-most-soul-destroying-moments-from-zoellas-new-book-cordially-invited-86658
Now sort of rebranding as plain Zoe Suggs, while her bro grooves on the fame-enhancement factory that is the BBCs ratings juggernaut Strictly Come Dancing, Zoella's November 2018 has been filled with mockery for her frankly preposterous new book
https://www.vice.com/en_uk/article/vbav5b/i-followed-the-advice-in-zoellas-new-book-cordially-invited
As this Vice.com satire effectively demonstrates, Suggs sees her fanbase as Muggs. She actually does ... literally ... advise using an umbrella if it's raining and spreading butter on bread (her guide on making a ham sandwich. I'd skip the white bread, butter, cheese and ham, but hey)
This, a year on from the widespread, highly publicised controversy over her damnably expensive calendar.
I'll gather further ZS stuff in this post
From waiting lists to unboxing: the bizarre world of beauty Advent calendars
Her 2017 £50 advent calendar was 'widely described as tat'
https://www.theguardian.com/fashion/2018/nov/30/from-waiting-lists-to-unboxing-the-bizarre-world-of-beauty-advent-calendars?CMP=Share_AndroidApp_Copy_to_clipboard
https://www.newstatesman.com/culture/books/2018/12/zoella-s-cordially-invited-reviewed-woman-she-blocked-twitter
Instagram: from Facebook's 'best hope' to Russian propaganda campaign tool
https://www.theguardian.com/technology/2018/dec/18/instagram-facebook-russian-propaganda-ira?CMP=Share_AndroidApp_Copy_to_clipboard

Wednesday, 21 November 2018

Xmas vid 2018



A reminder of what we've done before (1st one was done trying to use underpowered PCs in my 1st weeks here, thus the greenscreen gaps)







CHOICES
And here's the 2018 contenders.
Think about these when selecting:

Tuesday, 30 October 2018

CLASS TV vertical integration and Netflix cancellations

Netflix is essentially clearing out its shows produced in partnership with conglomerates (Disney, Warner Bros) who are about to launch their own Netflix-rivalling streaming services.

In Britain there has been much discussion and debate over the need for a modern, global streaming service to prevent the slow death of domestic UK TV production.

The funding of the BBC is part of the reason it's pioneering iPlayer is a firewalled UK-only service. The BBC also buys in rights from American and occasionally European producers, and often co-produces with international partners - again, especially American networks.

Just as in the film industry an Indie (as the BBC essentially is) like Warp cannot commercially compete with conglomerate rivals like Working Title, so the BBC cannot compete with Sky (all the more so when Murdoch completes the sale!), currently it's main vertically integrated conglomerate and big six rival.

Would Class have survived if the BBC was focused on the international market as much as the domestic, UK market?

Basically ... yes.

Working Title succeeds on a commercial (box office) scale way beyond Warp Films because it's productions begin with a focus on the US market (10 times the size of the home market, following the Gant Rule!) and beyond, and the conglomerate funding and global distribution from parent company NBC-Universal make this possible.

Unless Auntie Beeb looks beyond the UK market then there will be more cancelled shows like Class, deemed too expensive for a niche portion of the home market. It does have a global commercial arm, BBC Worldwide, with channels like BBC America, but no globally accessible online distribution platform like Netflix or Amazon Prime.

It has also been found guilty by OfCom, which regulates commercial TV (ie, not funded by the license fee) and now also the BBC, of failing to adequately serve the youth audience, whose weekly time spent on BBC platforms (which includes dominant radio stations) is far below that of the 25+ age range.

All of the above analysis is an example of the WIDER CONTEXTS you need to consider for your exams.

https://tv.avclub.com/netflix-is-just-going-to-keep-killing-its-american-vand-1830037956

Sunday, 14 October 2018

CONVERGENCE MAG covers shot with phone camera

https://petapixel.com/2018/10/13/magazine-covers-shot-with-phones-aint-no-thang/

Thursday, 11 October 2018

NEA 2019 vlogger brief

here's the brief:



And further guidance on what to be thinking about:




You will shortly be drafting a proposal form, pictured below.
The word limit for this is very short; you can use continuous prose or bullets, so long as your points are clear and you have built a convincing case on how your media language/representations choices will successfully target the stipulated 13-16 audience.




...


Friday, 28 September 2018

FILMING strategies for a successful shoot

Having watched the current Y10 manage 4 shots in 30 mins, here are a few pointers that will help you enjoy a more successful shoot. I did something similar for A-Level a while back (here's a student list). Don't expect to be brilliant right away - you haven't had the benefit of being taught anything yet!!!
[typed on a PC with IE only; can't format yet!]

IN THE BEGINNING...:
You're on a course to learn; your untrained instincts at the beginning are likely to be poor, featuring:
  • minimal planning
  • minimal referring to the minimal planning when shooting!
  • shooting each action point in a single take
  • not thinking through the best framing for each shot, nore therefore its symbolic (semiotic) purpose)
  • lack of direction (instructions) for cast
  • limited communication from the camera operator/s
  • filming with 1 camera
  • not using a tripod
  • minimal effort on costume, set dressing or props
PRACTICE MAKES...BETTER!
You'll learn and hone your instincts more the more you practice, just like anything else. If you wait for the few occasions we'll do filming exercises in Media lessons you'll find it hard to enjoy a good shoot.
As Master Yoda says to Luke Skywalker in The Last Jedi:
The chap on the left has some wise advice...
Failure a good teacher makes
Play around: make some terrible cinematic atrocities! If you look at A-Level students' blogs, with more filming exercises and drafting of coursework than at GCSE, you'll see some quite cringey things before they end up with the generally high-A-grade film openings (AS) and especially music videos (A2, with more experience!). If they attempted the same film openings/music videos without this practice they would still be pretty awful - but with it, they usually end up being rather impressive!

On the new GCSE you don't get your choice of briefs (tasks, and which media they involve) until June of Y10, but they will involve the media featured in the CSPs. Experiment and you'll get better over time.

MYSTERY, PLANNING, + USING YOUR PLANNING
Every idea should be explainable in ONE sentence (synopsis).
No clear idea = chaos.
Be clear on characters' look and mannerisms; think about body language.
Keep dialogue short unless you're working with pro actors
Imagine each scene in an actual TV show, movie etc - would you see ONE take for each action point?
Are there ways to use framing/shot types/angles to intentionally hide some details and create some mystery, at least for a little while? (narrative enigma) > HINT: shoot feet, OTS etc and don't immediately show a face
List shots in the order you'll shoot them. Its usually slower to shoot in the order they'll appear on screen.
Either rip up/burn your paper planning or use it as a guide when filming - score off shots as you film them
Do, however, think creatively when filming - can you now see any creative new/better/additional shots? Write them on your shot list if so - from a quick scan of these, are you achieving good shot variety

SHOOT BASICS
Someone needs to direct cast and crew: clear, precise instructions with reference to camera position and framing
To help camera framing, have a person, any person, in the character position
Unused cast/crew should stay behind the camera
If a tracking shot requires cast/crew to go further away this must be made clear
Be careful that a 2nd camera/tripod doesn't come into frame
Shoot more, not less: click record as soon as you start the 3-2-1... countdown (don't say the 'action/go'), don't stop recording too soon - trim your clips in editing
If you don't tell your cast you'll be resetting for more takes your shoot will take a very long time
Two cameras speed things up; you can be adjusting 1 tripod while filming a shot with the other
To achieve continuity pay close attention to hair, clothing and mise-en-scene - you can put small marks (eg with paper tape) on the ground to help with quicker resetting (if unseen within camera frame)

THE CUTAWAY SHOT
This is one that untrained filmmakers neglect
Grab some (usually CU) shots of props/parts of the mise-en-scene that are within the frames of (for example) sequences (multiple shots: shot reverse shot) of conversation which cut back and forth between 2 or more people. Cutaway shots can also be on a hand, foot etc.
These provide options in...

EDITING: WHERE SUCCESS OR FAILURE BECOMES CLEAR
Its only really when you come to edit that you'll realise if you've taken enough/too little
Think of shot A-B-A:
we took a MS (A) and a LS (B) of the same short action: start with A on screen, cut to B, and cut back to A.
Basically, cut away (not cutaway) from takes and return to them once or more to make a more interesting edit. YOU would be quickly bored by a series of single long takes.

FAILURE IS GOOD
Back to Master Yoda: you can always learn and do better on a reshoot. A failed shoot isn't the end of the world, so long as you learn and apply lessons from this. It takes time for ideas like the long list above to become instinct.

Thursday, 27 September 2018

DISRUPTION Apple News takes the biscuit

This is, as far as the publishing industry is concerned, the dark side of digitisation made plain. With Facebook and Google swallowing OVER 90% of new ad revenue online, and print circulation in freefall, publishers might hope that success through Facebook or Apple News views ('impressions') would balance out this dramatic loss of revenue.

Check out the article below for a stark statistic on how 54k views on an ezine, Slate, bring them more money than 54 MILLION views on Apple News, which is now a bigger platform for publishers material than Facebook.

That should ring some bells with the fierce debate raging over the music industry, especially Google-owned YouTube's controversially low payments.

So, here we see both disruption and convergence (Apple now becoming a key distribution channel for news and entertainment content, consumed on phones, tablets, phablets..., ripping up industry practices in the process).

https://www.macrumors.com/2018/09/26/apple-news-publishers-high-traffic-poor-revenue/

Monday, 24 September 2018

Teen Vloggers

Here's why vlogging is a compelling notion: 
Forbes: seven-year-old YouTuber makes £17.3m in one year

https://www.theguardian.com/technology/2018/dec/03/forbes-seven-year-old-youtuber-ryan-toys-review-made-17m-in-one-year?CMP=Share_AndroidApp_Copy_to_clipboard

A simple google or YouTube 'top teen vloggers' (worth trying with 2018 added) brings up useful results.

I used just 2 sources to quickly identify a range of relevant vloggers to help contextualise what Zoella does, and provide guidance on what you need to plan for your coursework vlog to match conventions:
MediaKix 2018 top 10 most popular on YouTube, and
list from MostAmazingTop10 channel.



Jaclyn And Casey 







All4tubekids




Cimorelli
singing sisters, now only 1 in teens, this vid is from 2015 though





JoJo Siwa
very energetic dance instruction vid, watch for editing, sound FX ... and refs ('other') to commercial links...

YouTube - 
Website -
Facebook - 475K page likes
Instagram - 7 million followers
Musical.ly - 16.7 million fans

Twitter - 383k followers, 6.1k tweets











Baby Ariel

Facebook -
YouTube - joined 22 June 2015, 278m total views
Website -
Halloween vid.



Annie LeBlanc

This is just a preview of a YouTube Red (paid-for) video from her own series.







Brooklyn and Bailey


YouTube - joined 14 Nov 2010, total 873m views

Friday, 21 September 2018

CROSSWORD GCSE Media Terms 1

A challenge to test your grasp of the terms we've learnt so far...

Click here for the crossword - when you type in an answer press return ... it goes green if you're right!

This is a great tool for individual or paired/group revision (for any subject) - its easy to create your own!